ATDW - Visit Victoria

The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and distribution platform.

The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.com, australia.com and more.

Businesses and events looking to maximise their exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards should ensure they have an up to date ATDW profile with engaging images and copy.

Over 8,700 Victorian tourism and event operators have already listed on the ATDW to extend their online reach. Join them by creating your profile today!

ATDW Profile Fees

In May 2020, the Victorian Government waived the fee for all listings on ATDW in response to bushfires and the pandemic. The annual profile fee returned on 1 July 2023 - more fee information here. Events and not-for-profit businesses remain free to list.

Payment for your renewal can be made directly via the ATDW payment gateway or, depending on which region you operate in, may be part of a membership package through your Regional Tourism Board (RTB). For RTB contact details, please see here.

Visit Victoria is investing in the ATDW platform as part of the Digital Transformation Project. The project will transform the platform, providing digital analytics and insights, cyber security enhancements and new branding. Further information will be provided about the project, which is due to launch in 2024.

What are the benefits of an ATDW profile?

Reach a global audience with one profile

Your business and/or event is displayed on the official tourism website for Melbourne and Victoria, visitvictoria.com (10.7M annual visits), australia.com (22.5M annual visits) and many regional and local websites. When visitors plan their trips, they're looking for exciting experiences, food and drink venues and places to stay which make our state and regions, must-see destinations.

Enables marketing opportunities

ATDW enables opportunities for further exposure through Visit Victoria's data-driven marketing campaigns and programs. When we present our regions strongly with diverse and compelling products and experiences, we attract more visitors. That’s great for your business, it’s great for local economies and it’s great for the region.

Generates Leads

At the end of June 2024, ATDW generated more than 87,000 leads each month for Victorian tourism operators – and that’s only the numbers measured from visitvictoria.com. ATDW drives customers directly to your website without commissions or booking fees.

Maximises online exposure

visitvictoria.com/visitmelbourne.com ranks highly on search engines such as Google. For your business, this means that your ATDW profile on visitvictoria.com enables higher Google results, and therefore generates more exposure and leads.

Saves Time

Manage just one profile that appears on numerous tourism websites. Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network. Visit Victoria helps you to create a high quality listing that meets online content standard. Your profile is reviewed and approved by a team member at Visit Victoria, not a robot. You can also link your ATDW profile to your Google Business Profile. This functionality allows the changes you make to your ATDW Profile to automatically update your linked Google Business Profile.