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Australian Tourism Data Warehouse (ATDW)

The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and distribution platform.

The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.comaustralia.com and more.

Businesses and events looking to maximise their exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards should ensure they have an up to date ATDW profile with engaging images and copy.

Over 8,400 Victorian tourism and event operators have already listed on the ATDW to extend their online reach. Join them by creating your profile today.

Expiry date of existing ATDW profiles extended for up to 6 months

Visit Victoria is pleased to advise that businesses with an ATDW profile that expires between 1 July and 31 December 2022, have had their profiles extended for up to 6 months without charge. Refer to your ATDW profile to see your new expiry date.

Businesses creating a new profile can continue to access a free ATDW coupon code (up to 31 December 2022). Events and NFPs do not need a coupon code to be listed.

Coupon codes are distributed by Regional Tourism Boards (for businesses operating in regional Victoria) or Visit Victoria's ATDW team (for businesses operating in Melbourne). Events and NFPs do not need a coupon code to be listed. Follow the links below for contact details to access coupons and for more information:

Free ATDW training

Register for a free, online training session hosted by Visit Victoria to learn how to create, update and optimise your ATDW profile.

Find out more
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How does the ATDW work?

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Where do ATDW profiles appear?

  • Behind The Vines - Wine Victoria vicwines.com.au (Winery profile only)
  • Numerous other tourism, travel and event-related websites. *ATDW distribution partner websites may choose to publish only specific profiles in a category or location and this may vary due to their business model (e.g. membership-based).

What are the benefits?

  • A presence for your business or event on the official tourism website for Melbourne and Victoria, visitvictoria.com (reaches an engaged audience of over 7 million annual visitors).
  • Opportunities for further exposure through Visit Victoria's data-driven marketing campaigns and programs.
  • Drive traffic to and boost Search Engine Optimisation (SEO) of your own website.
  • Manage just one profile that could appear on numerous tourism websites including Australia.com and the official website for your tourism region.
  • Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network.
  • Profile are quality assured by Visit Victoria to meet National Content Standards.
  • Technical support and training from Visit Victoria’s dedicated ATDW team.
  • Subscription to Visit Victoria's ATDW Newsletter containing tips to help you optimise your profile.

Eligibility criteria

To list on the ATDW, your business or event must meet the following criteria:

  • Operate within Australia
  • Provide a tourism or leisure experience
  • Have a physical presence in Victoria where visitors can access your product or service
  • Align with of the following profile categories: Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service
  • Tour operators and Accommodation providers must provide a current ABN upon registration

For more information on eligibility and profile categories click here.

User guides

View or download a PDF guide with step-by-step advice for registering and creating an ATDW profile.

More information

Contact Visit Victoria's dedicated ATDW Support Team:

P:    1300 306 366 (during business hours)

E:    [email protected]