Australian Tourism Data Warehouse (ATDW)

The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.com, australia.com and more.

An ATDW profile enables your business or event to maximise your exposure through the marketing activities and programs of Visit Victoria and Visitor Economy Partnerships (VEPs). Don't miss out, and create your profile today!

View a video about how ATDW works here. 

What are the benefits of an ATDW profile?

Reach a global audience for less than $1 per day. ATDW enables your business and/or event to be displayed on visitvictoria.com/visitmelbourne.com (the official tourism website for Melbourne and Victoria with 10.5M annual visits), australia.com (22.5M annual visits) and many regional and local websites. An ATDW profile drives customers directly to your website without commissions or booking fees.

It's essential for participating in Visit Victoria's data-driven marketing campaigns and industry programs. Your ATDW profile on visitvictoria.com/visitmelbourne.com enables a unique weblink that our teams can incorporate in a range of marketing opportunities. Your participation enables us to showcase our cities and regions with diverse and compelling products and experiences to attract more visitors. 

It's part of your AI strategy. More travellers are turning to AI tools for ideas on where to go, what to see, and where to stay. Keeping your ATDW profile up to date with information that is accurate and consistent with your website can help your business appear in AI recommendations. Include your location, experiences, opening hours and contact information, and add useful FAQs. More here.

Maximises online exposure and generates leads. visitvictoria.com/visitmelbourne.com ranks highly on search engines such as Google. At the end of March 2026, ATDW generated more than 73,000 leads each month for Victorian tourism operators – and that’s only the numbers measured from visitvictoria.com. 

One profile on many websites, saves time. Your information on the ATDW-Online platform will display across many official tourism websites. You can link your ATDW profile to your Google Business Profile to auto-sync your information. Your profile is reviewed and optimised by a Visit Victoria team member, not a robot.

Where do ATDW profiles appear?

The official tourism website for Melbourne & Victoria visitvictoria.com / visitmelbourne.com (10.5M visits per annum)
The official tourism website for Australia australia.com* (22.5M visits per annum)

Official regional tourism websites including, but not limited to:

victoriasheartland.com.au
visitballarat.com.au
visitgeelongbellarine.com.au
visitgippsland.com.au
visitgrampians.com.au and visitwimmeramallee.com.au
visitgreatoceanroad.org.au
victoriashighcountry.com.au
visitmorningtonpeninsula.org
visitphillipisland.com.au*
visitthemurray.com.au
visityarravalley.com.au

*ATDW distribution partner websites may choose to publish only specific profiles in a category or location and this may vary due to their business model (e.g. membership-based)