The Australian Tourism Data Warehouse (ATDW) has reached an all-time high in listings. Many industry members find this tool useful and of value in promoting their business across key tourism websites nationally.
There are currently over 40,000 ATDW listings, including 5,000 from Victoria. It is Visit Victoria’s promise to continue to enhance visitvictoria.com platform by introducing a new internal data management system that provides greater consumer insights and targeting strategies, to increase webpage views and bookings. We expect that site visitation will grow over the next two years, which is another great reason to have an ATDW listing and to ensure you’re seen across other tourism related websites nationally.
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At Visit Victoria we are constantly striving to better support your business. For us to better service this platform to support you in 2018 and beyond, Visit Victoria will be introducing an increase in ATDW listing fees valid for two years, as of Sunday 1 July 2018.
Visit Victoria, in consultation with the Regional Tourism Boards, have reviewed the product offering, resourcing and value of the ATDW listing, which has not had a price increase in 10 years. If your listing is due to expire prior to July 1, then you will not be impacted by this change.
| Listing Options | Current Cost (AUD incl. GST) | Cost Effective July 1 (AUD incl. GST) | Value Offering |
| Standard Annual Listing from time of registration | $250 | $295 | Automatic exposure of your product or service on visitvictoria.com (website received over 9.2 million visitors and 22 million page views in the year ending December 2017) Automatic exposure of your product or service globally across major travel related websites including australia.com, regional destination websites and a range of commercial travel websites. Access to the ATDW analytics dashboard to view the success of your listing/s across channels. Control of your messaging; you can update your ATDW more than once which are automatically reflected on all channels. Access to the Visit Victoria ATDW Support Team (Monday to Friday 9am - 5pm) |
| Accredited Business Listing | $100 | $120 | Same as above. However, to receive this offering you must be accredited with the Australian Tourism Accreditation Program (ATAP), Eco Tourism Australia (ECO) or the Caravan Industry Association of Australia (CRVA). |
ATDW Process
