Australian Tourism Data Warehouse (ATDW)

Supported by Visit Victoria, Tourism Australia and all other State and Territory Tourism Organisations, the ATDW collects, stores and distributes tourism product listings to key tourism and event websites including visitvictoria.com, australia.com and many more.

The function of the ATDW is to support Australian tourism businesses and events with their digital marketing, by connecting them with the audiences of multiple tourism channels through a single, self-managed listing.

Over 5,500 Victorian tourism and event operators have already listed on the ATDW to attract more business online. Join them by creating your listing today.

Where do ATDW listings appear?

• Visit Victoria's consumer facing website visitvictoria.com / visitmelbourne.com
• Tourism Australia's australia.com
• Most Victorian official regional tourism websites
• Victorian Government events calendar vic.gov.au/whatson
• Numerous other tourism, travel and event related websites. *ATDW Distributors may choose to publish only specific listings in a category or geographical location and this may vary due to their business model (e.g. membership based) or target market segments.

What are the benefits?

• A presence on the official tourism website for Melbourne and Victoria, visitvictoria.com (reaches an engaged audience of nearly 9 million annual visitors).
• Your content is placed in the hands of the consumer through the mobile-friendly visitvictoria.com website.
• Opportunities for further exposure through Visit Victoria's data-driven advertising, email marketing and website personalisation.
• Manage just one listing that could appear on numerous tourism websites including Australia.com and the official website for your tourism region.
• Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network.
• Drive traffic to and boost Search Engine Optimisation (SEO) of your own website.
• Listings are quality assured by Visit Victoria to meet National Content Standards.
• Cost-effective marketing tool (under $1 a day) with discounts for accredited businesses and businesses aligned with their Regional Tourism Organisation (RTO).
• Technical support, advice and training from Visit Victoria’s dedicated ATDW team.
• Subscription to Visit Victoria’s ATDW newsletter.

Eligibility criteria

To list on the ATDW, your business or event must operate in Australia, provide a direct experience to the leisure tourist and meet the criteria of one of the following product categories:

Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service. To aid in selecting the most appropriate category for your product, see ATDW's listing guidelines.

Tour operators and Accommodation providers must provide a current ABN upon registration.

How does the ATDW work?