The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and distribution platform.
The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.com, australia.com and more.
Businesses and events looking to maximise their exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards should ensure they have an up to date ATDW profile with engaging images and copy.
Over 8,400 Victorian tourism and event operators have already listed on the ATDW to extend their online reach. Join them by creating your profile today!
Visit Victoria will re-introduce
fees for Australian
Tourism Data Warehouse (ATDW) business listings from 1 July 2023. Events and not-for-profit
businesses will remain free to list.
Visit Victoria has supported free ATDW listings since May 2020 in response to bushfires and the pandemic. Visit Victoria is investing significant funds into the ATDW platform as part of the Digital Transformation Project, which is due to launch in August 2023. The project will transform the platform, providing digital analytics and insights, cyber security enhancements and new branding. Further information will be provided in 2023.
Existing business listings that were due to expire in the first half of 2023 will be extended at no cost, to a date within July to October 2023. Businesses creating a new listing have until 30 June 2023 to access a free listing coupon.
Coupon codes are distributed by Regional Tourism Boards (for businesses operating in regional Victoria) or Visit Victoria's ATDW team (for businesses operating in Melbourne). Events and NFPs do not need a coupon code to be listed. Follow the links below for contact details to access coupons and for more information:
Register for a free, online training session hosted by Visit Victoria to learn how to create, update and optimise your ATDW profile.Find out more
To list on the ATDW, your business or event must meet the following criteria:
For more information on eligibility and profile categories click here.
Contact Visit Victoria's dedicated ATDW Support Team:
P: 1300 306 366 (during business hours)