The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and distribution platform. The ATDW's function is to help extend your exposure and attract more business online.
ATDW listings provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.com, australia.com and more.
Over 8,000 Victorian tourism and event operators have already listed on the ATDW to attract more customers online. Join them by creating your listing today.
Free ATDW listings
In response to the economic impact of bushfires and COVID-19, Visit Victoria, with the support of the Victorian Government and Regional Tourism Boards, is providing free 12-month ATDW listings to all Victorian tourism businesses.
Providing free ATDW listings saves each and every tourism business $295 and importantly ensures businesses continue to be promoted on the tourism websites that will maximise their exposure as part of recovery marketing campaign activity.
Existing ATDW subscribers have already received a 12-month extension to their listing. New ATDW business listings can be created free of charge until June 30, 2021.
For more information, follow the links below:
Where do ATDW listings appear?
- The official tourism website for Melbourne and Victoria visitvictoria.com / visitmelbourne.com
- The official tourism website for Australia australia.com*
- Official regional tourism websites including (but not limited to):
- Victorian State Government events calendar vic.gov.au/whatson
- Numerous other tourism, travel and event-related websites. *ATDW distribution partner websites may choose to publish only specific listings in a category or location and this may vary due to their business model (e.g. membership-based).
What are the benefits?
- A presence for your business or event on the official tourism website for Melbourne and Victoria, visitvictoria.com (reaches an engaged audience of nearly 9 million annual visitors).
- Opportunities for further exposure through Visit Victoria's data-driven marketing campaign activity.
- Drive traffic to and boost Search Engine Optimisation (SEO) of your own website.
- Manage just one listing that could appear on numerous tourism websites including Australia.com and the official website for your tourism region.
- Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network.
- Listings are quality assured by Visit Victoria to meet National Content Standards.
- Technical support and training from Visit Victoria’s dedicated ATDW team.
- Subscription to Visit Victoria's ATDW Newsletter containing tips to help you optimise your listing.
Eligibility criteria
To list on the ATDW, your business or event must meet the following criteria:
- Operate within Australia
- Provide a direct experience to the leisure tourist
- Have a physical premises where visitors can access your product or service
- Align with of the following listing categories: Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service
- Tour operators and Accommodation providers must provide a current ABN upon registration
For more information on eligibility and listing categories, click here.
User guides
View or download a PDF guide with step-by-step advice for registering and creating an ATDW listing.
More resources
- How to create an ATDW listing
- How to create an ATDW Event listing
- How to renew an ATDW listing
- How to update an ATDW listing
- How to add a deal or special offer to your ATDW listing
- How to upload images to your listing
- How to add Accommodation types to your listing
- Tips to optimise your ATDW listing
- ATDW quick guide videos
- ATDW Frequently asked questions
- ATDW operator listing guidelines
How does the ATDW work?
More information
Contact Visit Victoria's dedicated ATDW Support Team:
P: 1300 306 366 (during business hours)