Australian Tourism Data Warehouse (ATDW)

The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.com, australia.com and more.

An ATDW profile enables your business or event to maximise your exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards. Don't miss out, and create your profile today!

What are the benefits of an ATDW profile?

Reach a global audience for less than $1 per day - When international, interstate and local visitors plan their trips, they're looking for unforgettable experiences, exciting attractions, restaurants, cafes and places to stay. ATDW allows your business and/or event to be displayed on visitvictoria.com (the official tourism website for Melbourne and Victoria with 10.7M annual visits), australia.com (22.5M annual visits) and many regional and local websites. 

Participate in Visit Victoria's data-driven marketing campaigns and programs - ATDW enables opportunities for further exposure through Visit Victoria's marketing campaigns. When we market our regions strongly with diverse and compelling products and experiences, we attract more visitors. That’s great for your business, it’s great for local economies and it’s great for the region. 

Generates Leads - At the end of December 2024, ATDW generated more than 81,000 leads each month for Victorian tourism operators – and that’s only the numbers measured from visitvictoria.com. An ATDW profile drives customers directly to your website without commissions or booking fees.

Maximises online exposure - visitvictoria.com/visitmelbourne.com ranks highly on search engines such as Google. For your business, this means that your ATDW profile on visitvictoria.com enables higher Google results, and therefore generates more exposure and leads.

Manage just one profile and save time - Update your information on the easy to use ATDW-Online platform and have your changes published across numerous tourism websites. Your profile is reviewed and optimised by a team member at Visit Victoria, not a robot. You can also link your ATDW profile to your Google Business Profile, allowing your ATDW changes to automatically update your Google Business Profile. 

ATDW Platform Update

Visit Victoria is working with the team at ATDW on the development of new platform to enhance your experience. Please be advised that there have been some unexpected challenges that will delay the new platform’s anticipated launch. We appreciate your patience during this time, and we will keep you updated on the progress.  

In the meantime, the current ATDW platform is fully operational and remains a valuable resource for your business. With the summer holiday season approaching, now is the perfect time to enhance your profile's visibility. You can achieve this by adding a seasonal deal, syncing your Google Business Profile, uploading a video, or refreshing your listing to ensure it remains engaging.

Where do ATDW profiles appear?

The official tourism website for Melbourne & Victoria visitvictoria.com / visitmelbourne.com (10.7M visits per annum)

The official tourism website for Australia australia.com* (22.5M visits per annum)

Official regional tourism websites including, but not limited to:

visitballarat.com.au

visitgeelongbellarine.com.au

visitgippsland.com.au

visitgrampians.com.au and visitwimmeramallee.com.au

visitgreatoceanroad.org.au

victoriashighcountry.com.au

visitmorningtonpeninsula.org

visitphillipisland.com.au*

visitthemurray.com.au

visityarravalley.com.au

*ATDW distribution partner websites may choose to publish only specific profiles in a category or location and this may vary due to their business model (e.g. membership-based)