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Australian Tourism Data Warehouse (ATDW)

The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and distribution platform.

The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of and more.

Businesses and events looking to maximise their exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards should ensure they have an up to date ATDW profile with engaging images and copy.

Over 8,700 Victorian tourism and event operators have already listed on the ATDW to extend their online reach. Join them by creating your profile today!

ATDW Profile fees will apply from 1 July 2023

In May 2020, the Victorian Government waived the fee for all listings on ATDW in response to bushfires and the pandemic, but the annual fee is back from 1 July 2023. The profile listing fees will remain at 2019 levels for the next two years, to give businesses certainty - more fee information here. Events and not-for-profit businesses will remain free to list.

Payment for your renewal can be made directly via the ATDW payment gateway or, depending on which region you operate in, may be part of a membership package through your Regional Tourism Board (RTB). For RTB contact details, please see here.

Visit Victoria is investing in the ATDW platform as part of the Digital Transformation Project. The project will transform the platform, providing digital analytics and insights, cyber security enhancements and new branding. Further information will be provided about the project, which is due to launch later in 2023.

Free ATDW coupons available until 30 June 2023

Businesses creating a new profile have until 30 June 2023 to access a free coupon. 

Coupon codes are distributed by Regional Tourism Boards (for businesses operating in regional Victoria) or Visit Victoria's ATDW team (for businesses operating in Melbourne). Events and NFPs do not need a coupon code to be listed. Follow the links below for contact details to access coupons and for more information:

What are the benefits of an ATDW profile?

  • A presence for your business or event on the official tourism website for Melbourne and (with 9.2 million annual visits).
  • In the year ending 31 March 2023, ATDW generated more than 74,000 leads each month for Victorian tourism operators – and that’s only the numbers measured from
  • When we present our regions strongly with diverse and compelling products and experiences, we attract more visitors. That’s great for your business, it’s great for local economies and it’s great for the region.
  • Opportunities for further exposure through Visit Victoria's data-driven marketing campaigns and programs.
  • We all want our offering to come up number one on a Google search, but search engine rankings can change quickly. Your presence on ATDW and partner sites like and can improve your website’s Search Engine Optimisation (SEO). 
  • Manage just one profile that appears on numerous tourism websites including and the official website for your tourism region.
  • Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network.
  • Profiles are quality assured by Visit Victoria to meet National Content Standards.
  • ATDW drives customers straight to your website without commissions or booking fees.
  • Technical support and training from Visit Victoria’s dedicated ATDW team.

Free ATDW training

Register for a free, online training session hosted by Visit Victoria to learn how to create, update and optimise your ATDW profile.

Find out more
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How does the ATDW work?

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Where do ATDW profiles appear?

  • Behind The Vines - Wine Victoria (Winery profiles only) and many other tourism, travel and event-related websites.
  • *ATDW distribution partner websites may choose to publish only specific profiles in a category or location and this may vary due to their business model (e.g. membership-based).

More information

Contact Visit Victoria's dedicated ATDW Support Team:

P:    1300 306 366 (during business hours)

E:    [email protected]