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Australian Tourism Data Warehouse (ATDW)

The Australian Tourism Data Warehouse (ATDW) is Australia's national platform for digital tourism information.

Supported by Visit Victoria, Tourism Australia and all other State and Territory Tourism Organisations, the ATDW collects, stores and distributes tourism product listings to key tourism and event websites including visitvictoria.comaustralia.com and many more.

The function of the ATDW is to support Australian tourism businesses and events with their digital marketing, by connecting them with the audiences of multiple tourism platforms through a single, self-managed listing.

Over 5,500 Victorian tourism and event operators have already listed on the ATDW to attract more customers online. Join them by creating your listing today.

Before registering and creating an ATDW listing, please read the eligiblity criteria.

Free ATDW listings for a limited time

In June, Visit Victoria announced free 12-month ATDW listings for all Victorian tourism businesses thanks to support of the Victorian Government and Regional Tourism Boards.

Existing ATDW subscribers have had their live listing automatically extended by 12 months. We are pleased to extend the deadline to renew an expired listing or create a new listing free of charge – the closing date is now 31 October 2020.

For more information, follow the links below:

If your business operates in the tourism region of Melbourneclick here.

If your business operates in regional Victoriaclick here.

Free online training

Register for a free, online training session hosted by Visit Victoria to show you how to create, update and optimise your ATDW listing.

Register here
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Where do ATDW listings appear?

What are the benefits?

  • A presence for your business or event on the official tourism website for Melbourne and Victoria, visitvictoria.com (reaches an engaged audience of nearly 9 million annual visitors).
  • Opportunities for further exposure through Visit Victoria's data-driven advertising, email marketing and website personalisation.
  • Manage just one listing that could appear on numerous tourism websites including Australia.com and the official website for your tourism region.
  • Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network.
  • Drive traffic to and boost Search Engine Optimisation (SEO) of your own website.
  • Listings are quality assured by Visit Victoria to meet National Content Standards.
  • Cost-effective marketing tool (under $1 a day) with discounts for accredited businesses and businesses aligned with their Regional Tourism Organisation (RTO).
  • Technical support and training from Visit Victoria’s dedicated ATDW team.
  • Subscription to Visit Victoria’s ATDW newsletter containing platform updates and advice to optimise your listing.

Eligibility criteria

To list on the ATDW, your business or event must meet the following criteria:

  • Operate within Australia
  • Provide a direct experience to the leisure tourist
  • Have a physical premises where visitors can access your product or service
  • Fit into one of the following listing categories: Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service
  • Tour operators and Accommodation providers must provide a current ABN upon registration

For more information on eligibility and listing categories, click here.

User guides

View or download a PDF guide with step-by-step advice for registering and creating an ATDW listing.

How does the ATDW work?

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More information

Contact Visit Victoria's dedicated ATDW Support Team:

P:    1300 306 366 (during business hours)

E:    [email protected]