The Australian Tourism Data Warehouse (ATDW) is Australia's national plaform for digital tourism information.
Supported by Visit Victoria, Tourism Australia and all other State and Territory Tourism Organisations, the ATDW collects, stores and distributes tourism product listings to key tourism websites including visitvictoria.com, australia.com and most official regional websites.
The function of the ATDW is to support Australian tourism businesses and events with their digital marketing, providing them with exposure so they are visible when customers are making important travel decisions.
Over 5,500 Victorian tourism and event operators have already listed on the ATDW to attract more business online. Join them by creating your listing today.
Video - an introduction to ATDW
Key benefits
- A presence on the official website for Melbourne and Victoria, visitvictoria.com (reaches an engaged audience of nearly 9 million annual visitors).
- Your content is placed in the hands of the consumer through the mobile-friendly visitvictoria.com website.
- Opportunities for further exposure through Visit Victoria's data-driven advertising, email marketing and website personalisation.
- Manage just one listing that could appear on numerous tourism websites including Tourism Australia's Australia.com and your official regional website.
- Update your listing at any time on the easy to use ATDW-Online platform and have your updates automatically published across all channels.
- Drive traffic to and boost Search Engine Optimisation (SEO) of your own website.
- Listings are quality assured by Visit Victoria to meet National Content Standards.
- Cost-effective marketing tool (under $1 a day) with discounts for accredited businesses and businesses aligned with their Regional Tourism Organisation (RTO).
- Technical support, advice and training from Visit Victoria’s dedicated ATDW team.
- Subscription to Visit Victoria’s ATDW newsletter.
Cost
ATDW listing fees are less than $1 a day and are re-invested in marketing your tourism region.
Listing options: | Event listing | NFP / local government | Accredited business or Ecotourism accredited) | Standard business |
| Listing duration: | Duration of your event | 12 months | 12 months | 12 months |
Cost (AUD incl. GST): | FREE | FREE | $10 per month ($120 billed annually) | $25 per month ($295 billed annually) |
How does the ATDW work?
ATDW Success Stories
Hear from Victorian tourism operators about how the ATDW has helped them to attract more business online.
Read more
Eligibility criteria
To list on the ATDW, your business or event must operate in Australia, provide a direct experience to the leisure tourist and meet the criteria of one of the following product categories:
Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service. To aid in selecting the most appropriate category for your product, see ATDW's listing guidelines.
More information
Contact Visit Victoria's dedicated ATDW Support Team:
P: 1300 306 366 (during business hours)
Request a call-back - let us answer your questions at a time that suits you.