Australian Tourism Data Warehouse (ATDW)

Supported by Visit Victoria, Tourism Australia and all other State and Territory Tourism Organisations, the ATDW collects, stores and distributes tourism product listings to key tourism and event websites including visitvictoria.com, australia.com and many more.

The function of the ATDW is to support Australian tourism businesses and events with their digital marketing, by connecting them with the audiences of multiple tourism platforms through a single, self-managed listing.

Over 7,000 Victorian tourism and event operators have already listed on the ATDW to attract more customers online. Join them by creating your listing today.

Before registering and creating an ATDW listing, please read the eligiblity criteria.

Where do ATDW listings appear?

• The official tourism website for Melbourne and Victoria visitvictoria.com / visitmelbourne.com
• The official tourism website for Australia australia.com
• Official regional tourism websites including (but not limited to):
  • visitballarat.com.au
  • visitgeelongbellarine.com.au
  • visitgippsland.com.au
  • visitgrampians.com.au
  • visitgreatoceanroad.org.au
  • victoriashighcountry.com.au
  • visitmorningtonpeninsula.org
  • visitphillipisland.com.au
  • visitthemurray.com.au
  • visityarravalley.com.au

• Victorian State Government events calendar vic.gov.au/whatson
• Numerous other tourism, travel and event-related websites. *ATDW distribution partner websites may choose to publish only specific listings in a category or location and this may vary due to their business model (e.g. membership-based).

What are the benefits?

• A presence for your business or event on the official tourism website for Melbourne and Victoria, visitvictoria.com (reaches an engaged audience of nearly 9 million annual visitors).
• Opportunities for further exposure through Visit Victoria's data-driven advertising, email marketing and website personalisation.
• Manage just one listing that could appear on numerous tourism websites including Australia.com and the official website for your tourism region.
• Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network.
• Drive traffic to and boost Search Engine Optimisation (SEO) of your own website.
• Listings are quality assured by Visit Victoria to meet National Content Standards.
• Cost-effective marketing tool (under $1 a day) with discounts for accredited businesses and businesses aligned with their Regional Tourism Organisation (RTO).
• Technical support and training from Visit Victoria’s dedicated ATDW team.
• Subscription to Visit Victoria’s ATDW newsletter containing platform updates and advice to optimise your listing.

Eligibility criteria

To list on the ATDW, your business or event must meet the following criteria:

• Operate within Australia
• Provide a direct experience to the leisure tourist
• Have a physical premises where visitors can access your product or service
• Fit into one of the following listing categories: Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service
• Tour operators and Accommodation providers must provide a current ABN upon registration

For more information on eligibility and listing categories, click here.

How does the ATDW work?