Australian Tourism Data Warehouse (ATDW)

The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.com, australia.com and more.

Businesses and events looking to maximise their exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards should ensure they have an up to date ATDW profile with engaging images and copy.

Over 8,400 Victorian tourism and event operators have already listed on the ATDW to extend their online reach. Join them by creating your profile today.

How does the ATDW work?

Where do ATDW profiles appear?

• The official tourism website for Melbourne and Victoria visitvictoria.com / visitmelbourne.com
• The official tourism website for Australia australia.com*
• Official regional tourism websites including:
  • visitballarat.com.au
  • visitgeelongbellarine.com.au
  • visitgippsland.com.au
  • visitgrampians.com.au
  • visitgreatoceanroad.org.au
  • victoriashighcountry.com.au
  • visitmorningtonpeninsula.org
  • visitphillipisland.com.au
  • visitthemurray.com.au
  • visityarravalley.com.au

• Behind The Vines - Wine Victoria vicwines.com.au (Winery profile only)
• Numerous other tourism, travel and event-related websites. *ATDW distribution partner websites may choose to publish only specific profiles in a category or location and this may vary due to their business model (e.g. membership-based).

What are the benefits?

• A presence for your business or event on the official tourism website for Melbourne and Victoria, visitvictoria.com (reaches an engaged audience of over 7 million annual visitors).
• Opportunities for further exposure through Visit Victoria's data-driven marketing campaigns and programs.
• Drive traffic to and boost Search Engine Optimisation (SEO) of your own website.
• Manage just one profile that could appear on numerous tourism websites including Australia.com and the official website for your tourism region.
• Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network.
• Profile are quality assured by Visit Victoria to meet National Content Standards.
• Technical support and training from Visit Victoria’s dedicated ATDW team.
• Subscription to Visit Victoria's ATDW Newsletter containing tips to help you optimise your profile.

Eligibility criteria

To list on the ATDW, your business or event must meet the following criteria:

• Operate within Australia
• Provide a tourism or leisure experience
• Have a physical presence in Victoria where visitors can access your product or service
• Align with of the following profile categories: Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service
• Tour operators and Accommodation providers must provide a current ABN upon registration

For more information on eligibility and profile categories click here.