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Australian Tourism Data Warehouse (ATDW)

The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and distribution platform.

The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.comaustralia.com and more.

Businesses and events looking to maximise their exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards should ensure they have an up to date ATDW profile with engaging images and copy.

Over 8,400 Victorian tourism and event operators have already listed on the ATDW to extend their online reach. Join them by creating your profile today!

Free ATDW listings extended until 30 June 2023

Visit Victoria will re-introduce fees for Australian Tourism Data Warehouse (ATDW) business listings from 1 July 2023. Events and not-for-profit businesses will remain free to list.

Visit Victoria has supported free ATDW listings since May 2020 in response to bushfires and the pandemic. Visit Victoria is investing significant funds into the ATDW platform as part of the Digital Transformation Project, which is due to launch in August 2023. The project will transform the platform, providing digital analytics and insights, cyber security enhancements and new branding. Further information will be provided in 2023.

Existing business listings that were due to expire in the first half of 2023 will be extended at no cost, to a date within July to October 2023. Businesses creating a new listing have until 30 June 2023 to access a free listing coupon. 

Coupon codes are distributed by Regional Tourism Boards (for businesses operating in regional Victoria) or Visit Victoria's ATDW team (for businesses operating in Melbourne). Events and NFPs do not need a coupon code to be listed. Follow the links below for contact details to access coupons and for more information:

Free ATDW training!

Register for a free, online training session hosted by Visit Victoria to learn how to create, update and optimise your ATDW profile.

Find out more
Writing A Description

How does the ATDW work?

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Where do ATDW profiles appear?

  • Behind The Vines - Wine Victoria vicwines.com.au (Winery profiles only) and many other tourism, travel and event-related websites.
  • *ATDW distribution partner websites may choose to publish only specific profiles in a category or location and this may vary due to their business model (e.g. membership-based).

What are the benefits?

  • A presence for your business or event on the official tourism website for Melbourne and Victoria, visitvictoria.com (reaches an engaged audience of over 7 million annual visitors).
  • Opportunities for further exposure through Visit Victoria's data-driven marketing campaigns and programs.
  • Drive traffic to and boost Search Engine Optimisation (SEO) of your own website.
  • Manage just one profile that could appear on numerous tourism websites including Australia.com and the official website for your tourism region.
  • Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network.
  • Profile are quality assured by Visit Victoria to meet National Content Standards.
  • Technical support and training from Visit Victoria’s dedicated ATDW team.
  • Subscription to Visit Victoria's ATDW Newsletter containing tips to help you optimise your profile.

Eligibility criteria

To list on the ATDW, your business or event must meet the following criteria:

  • Operate within Australia
  • Provide a tourism or leisure experience
  • Have a physical presence in Victoria where visitors can access your product or service
  • Align with of the following profile categories: Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service
  • Tour operators and Accommodation providers must provide a current ABN upon registration

For more information on eligibility and profile categories click here.

User guides

View or download a PDF guide with step-by-step advice for registering and creating an ATDW profile.

More information

Contact Visit Victoria's dedicated ATDW Support Team:

P:    1300 306 366 (during business hours)

E:    [email protected]