The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and distribution platform.
The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.com, australia.com and more.
Businesses and events looking to maximise their exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards should ensure they have an up to date ATDW profile with engaging images and copy.
Over 8,700 Victorian tourism and event operators have already listed on the ATDW to extend their online reach. Join them by creating your profile today!
In May 2020, the Victorian Government waived the fee for all listings on ATDW in response to bushfires and the pandemic, but the annual fee is back from 1 July 2023. The profile listing fees will remain at 2019 levels for the next two years, to give businesses certainty - more fee information here. Events and not-for-profit businesses will remain free to list.
Payment for your renewal can be made directly via the ATDW payment gateway or, depending on which region you operate in, may be part of a membership package through your Regional Tourism Board (RTB). For RTB contact details, please see here.
Visit Victoria is investing in the ATDW platform as part of the Digital Transformation Project. The project will transform the platform, providing digital analytics and insights, cyber security enhancements and new branding. Further information will be provided about the project, which is now due to launch in early 2024.
Reach a global audience with one profile
Enables marketing opportunities
Maximises online exposure
Register for a free, online training session hosted by Visit Victoria to learn how to create, update and optimise your ATDW profile.Find out more
Contact Visit Victoria's dedicated ATDW Support Team:
P: 1300 306 366 (during business hours)