Australian Tourism Data Warehouse (ATDW)

The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.com, australia.com and more.

Businesses and events looking to maximise their exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards should ensure they have an up to date ATDW profile with engaging images and copy.

Over 8,700 Victorian tourism and event operators have already listed on the ATDW to extend their online reach. Join them by creating your profile today!

What are the benefits of an ATDW profile?

• A presence for your business or event on the official tourism website for Melbourne and Victoria, visitvictoria.com (with 9.2 million annual visits).
• In the year ending 31 March 2023, ATDW generated more than 74,000 leads each month for Victorian tourism operators – and that’s only the numbers measured from visitvictoria.com
  
• When we present our regions strongly with diverse and compelling products and experiences, we attract more visitors. That’s great for your business, it’s great for local economies and it’s great for the region.
• Opportunities for further exposure through Visit Victoria's data-driven marketing campaigns and programs.
• We all want our offering to come up number one on a Google search, but search engine rankings can change quickly. Your presence on ATDW and partner sites like visitvictoria.com and australia.com can improve your website’s Search Engine Optimisation (SEO). 
• Manage just one profile that appears on numerous tourism websites including Australia.com and the official website for your tourism region.
• Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network.
• Profiles are quality assured by Visit Victoria to meet National Content Standards.
• ATDW drives customers straight to your website without commissions or booking fees.
• Technical support and training from Visit Victoria’s dedicated ATDW team.

How does the ATDW work?

Where do ATDW profiles appear?

• The official tourism website for Melbourne & Victoria visitvictoria.com / visitmelbourne.com (9.2M visits per annum)
• The official tourism website for Australia australia.com* (18M visits per annum)
• Official regional tourism websites including:
  • visitballarat.com.au
  • visitgeelongbellarine.com.au
  • visitgippsland.com.au
  • visitgrampians.com.au
  • visitgreatoceanroad.org.au
  • victoriashighcountry.com.au
  • visitmorningtonpeninsula.org
  • visitphillipisland.com.au*
  • visitthemurray.com.au
  • visityarravalley.com.au

• Behind The Vines - Wine Victoria vicwines.com.au (Winery profiles only) and many other tourism, travel and event-related websites.
• *ATDW distribution partner websites may choose to publish only specific profiles in a category or location and this may vary due to their business model (e.g. membership-based).