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A First-Choice Business Destination

The Melbourne Convention Bureau (MCB) secures and amplifies the world’s best business events calendar to position Victoria as a first-choice destination for business events. 

MCB is the business events arm of Visit Victoria. With over 50 years' experience, MCB is an economic business development organisation in Victoria. Its core function is to secure international and national conferences, incentive travel reward programs and other business events for the state of Victoria by working with associations, corporate organisations and event planners around the world.

Association Conferences

Melbourne is Australia's knowledge capital and innovation hub with much to offer international and national association conferences. As one of the world's premier conference destinations, Melbourne is renowned as a city of great minds where the world's brightest thinkers gather to inspire, innovate and deliver real change.

Bid for a conference
Mcb Conference

Meetings and Incentives

Melbourne is a haven for exploration and discovery, with a diverse portfolio of incentive products and a year-round calendar of events that cater to all interests, cultures and requirements. MCB can create an engaging and inspiring incentive program for any group size that includes the city as well as our iconic regional areas.

Create an incentive program

Event Solutions

Our Victoria Event Solutions (VES) is a free referral service that takes care of the hard work for meeting planners by sourcing quotes from the city’s leading business events suppliers. It is a one-stop-shop for planners, as MCB staff have in-depth knowledge of more than 250 leading venues, accommodation suppliers, transport providers, catering and entertainment specialists throughout Melbourne and regional Victoria.

Free meeting and event assistance

Partner With us

MCB's partners are crucial to the economic success of the State. It is our commitment to secure and deliver events for Victoria with a partnership philosophy that supports 'Team Melbourne' which encapsulates a city-wide approach to winning business. Partnering with MCB gives your business direct marketing access to key decision makers of international and national conferences, meetings and incentive programs. Contact our Partnership Team today via 'business event' general enquiry.

Why partner with MCB
Mcb Congress Dinner Meetings

Melbourne Convention Bureau assists clients with:

  • Bidding and hosting international association conferences.
  • Bidding and hosting incentive and corporate travel reward programs.
  • Event planning.
  • Securing government support.
  • Choosing local business event suppliers.
  • Event promotion and delegate boosting.

Find out more