To promote tourism to and within Victoria, Visit Victoria uses official and commercial data sources that indicate current performance and historic trends of tourism. The Research and Insights team analyses key datasets and conducts market research projects to understand market dynamics, and identify opportunities and challenges to continuously entice people to travel to Victoria.
Accommodation data is a key indicator of the current performance of Victoria’s tourism sector. Visit Victoria publishes monthly summaries for key measures including occupancy, daily rates, and supply.
Data is sourced from STR, a global data analytics company. Data represents properties with 10+ rooms, and is based on voluntary industry publication. Visit Victoria highly encourage industry participation with STR, which provides insights for accommodation operators and enables Visit Victoria to effectively monitor this vital sector. Contact Jacqueline at STR for more information on how to participate [email protected]
Explore the latest hotel performance summary for Melbourne and regional Victoria:
Victoria Monthly Accommodation Summary - Data to November 2024 (35.6 KB)
Tourism Research Australia (TRA) publishes the International Visitor Survey (IVS) and National Visitor Survey (NVS), which provide tourism statistics on key metrics of visitors, nights and expenditure. This is the official measurement program of the industry and is released on a quarterly basis. Latest total figures for visits, nights and expenditure are presented below.
| Results for Year Ending September 2024 – Victoria Total | YoY % Change | |
|---|---|---|
| Visitors (Incl. daytrips) | 86.9 million | -4% |
| Nights | 156.2 million | +23% |
| Expenditure | $39.7 billion | +8% |
The Research team within the Tourism and Events Strategy and Reform area of the Department of Department of Jobs, Skills, Industry and Regions (DJSIR), publishes domestic and international visitation statistics, as well as tourism forecasts for Victoria. Please visit their website to further explore the latest tourism data.
Research, Tourism and Events Strategy and Reform, DJSIR Website
Tourism Australia is the Federal Government agency that promotes Australia as a travel destination to international markets. Tourism Australia report on tourism performance statistics at Australia national level, and have a range of consumer research outputs on their website to inform marketing activity.
Insights, Tourism Australia Website
Tourism Research Australia (TRA) under Austrade conducts research to provide independent and reliable data on the Australian tourism industry. Their key publications are the IVS and the NVS, which are the official data sources of tourism activities to and within Australia.