Visit Victoria is governed by a Board of Directors that represents the diversity of industries that make up the visitor economy.
Andrew (Andy) Penn has had a long and respected career leading public and private organisations – including as CEO of Telstra from 2015 to 2022 where he transformed the company significantly, improving customer service and financial performance.
He has also served as Chair of the Commonwealth Government’s Industry Advisory Committee on Cyber Security.
Andy is passionate about arts and culture in Victoria, and is a member of the Council of Trustees at the National Gallery of Victoria. In 2020 he was awarded the Creative Partnerships Australia Business Leadership Award for his exceptional contribution to Australia’s Cultural life by creating relationships between business and the arts.
In the 2023 Australia Day honours, Andy received an AO for distinguished service to business, charitable organisations, youth and the arts.
Deborah began her working career in the finance industry where she was employed by Merrill Lynch for over a decade. She then moved to Ernst & Young where she specialised in governance and risk management.
Deborah is Chair of the Melbourne Convention Bureau (MCB). She also holds director positions at Pinnacle Investment Management Limited and Puremedic Health.
Eddie's credentials span four decades in media, sports and events, including 13 years on the board of the Victorian Major Events Corporation. One of Australia’s best-known media personalities, he has held roles ranging from chief executive of the Nine Network to hosting TV’s The Footy Show and Who Wants to Be a Millionaire.
Eddie was president of Collingwood from 1998 to 2021 and was the inaugural president of the Big Bash League’s Melbourne Stars. He is Chairman of the Michael Long Learning and Leadership Foundation, and in 2005 he was made a Member of the Order of Australia for his service to the community.
Jodie is the Strategic Advisor to the global CEO at Uber, working across all geographies and lines of business. Since joining Uber 8 years ago, she has been the GM Australia/ New Zealand Eats and Regional GM APAC Delivery, prior to taking on a global strategy role in 2021.
Jodie is an energetic leader with a unique combination of medical expertise, top-tier management consulting experience and business leadership in high-growth tech startups. She fiercely believes in asking 'why' - challenging common wisdom and thinking from first principles to solve problems and develop people.
Jodie started her professional career as an Emergency doctor where she learned the art of hypothesis driven problem solving and triage. After completing her MBA at Melbourne Business School, Jodie spent two years at Bain & Company building her business foundation. Jodie fell in love with start up life as GM Operations at Scoopon, before moving to San Francisco in early 2013 to be at the heart of tech innovation in Silicon Valley.
At Uber, Jodie feels lucky to work on the complex challenges that come with multisided marketplaces at global scale. She enjoys the immense pace of growth and change at Uber, and the constant internal reflection and drive the company has to be an inspiring place to work.
Jodie was appointed to the Board of Australia Post in July 2023.
She lives in Melbourne with her partner Rachael and two children.
Born in Geelong and starting his hotel career in Canada at the iconic Fairmont Banff Springs Hotel, Adrian has over 30 years’ experience in hotel operations and is an active member of the tourism industry in Victoria.
As Chief Operating Officer, Adrian is the head of Accor in the Pacific region. Accor is the leading hotel and hospitality business in the Pacific with more than 410 hotels, 64,000 rooms and 21,000 team members in Australia, New Zealand, Fiji and Hawaii. Accor also operates 27 lounges on behalf of Qantas as well as concierge services across 68 office buildings in Australia and is proud of the naming rights partnership with Venues NSW for Accor Stadium in Sydney.
Adrian a non-executive director of the Reef Casino Trust (RCT), is a non-executive director of the Australian Accommodation Association, the Australian Hotels Association and the Melbourne Convention Bureau. Adrian lives in Melbourne with his wife Tracy and together they have three adult children. He holds a B.Bus in Catering and Hotel Management and a Masters of Marketing from VU and is a graduate of the Australian Institute of Company Directors.