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Visit Victoria is governed by a Board of Directors that represent the diversity of industries that make up the visitor economy. The main role of the Board is to ensure the organisation performs against the Victorian Visitor Economy Strategy introduced in July 2016 by the Victorian Government. 

Paul Little AO, Chair

Paul Little is the Chair of the Visit Victoria Board, and founder and chairman of the Little Group.

From 1986 to 2011, he was the Managing Director of Toll Holdings and oversaw the Toll Group's rise to become Asia's pre-eminent provider of logistics services. Paul has received a Doctor of Business honoris causa from RMIT University and has been awarded an Officer of the Order of Australia, for service to the development of the transport and logistics industries, and for service to the community through philanthropic support of sporting and medical research organisations.

Paul is a Fellow of the University of Melbourne, the Australian Institute of Company Directors and the Chartered Institute of Logistics and Transport. He is a former Director of Property Exchange Australia (PEXA) and a former Chairman of the Essendon Football Club.

Lyell Strambi, Deputy Chair

Lyell Strambi is the Deputy Chair of Visit Victoria. Mr Strambi was appointed CEO and Managing Director of Australia Pacific Airports Corporation (APAC) in September 2015. He is responsible for the operation and development of both Melbourne and Launceston airports and is responsible for overseeing a direct workforce of 300 staff and assets valued at over $5 billion.

Lyell has a wealth of experience in the aviation sector both in Australia and abroad spanning 40 years. Previously, Lyell was Chief Executive Officer of Qantas Airways Domestic after commencing as the airline's Group Executive of Operations. Based in London between 2001 and 2008 Lyell held similar roles with Virgin Atlantic including six years as Chief Operating Officer.

Chris Barlow

Chris Barlow is a non-executive Director of the Australian Rail Track Corporation, Chairman Northern Territory Airports (Darwin and Alice Springs) and the Chair of the Melbourne Convention Bureau.

In his executive career he was Chief Executive Officer & Managing Director - Australian Pacific Airports Corporation (operators of Melbourne & Launceston Airports); and Developmental Director of BAA plc in the United Kingdom. Chris has also worked in North America and is a Chartered Civil Engineer.

Peter Crinis

Peter Crinis is a board member of Tourism Accommodation Australia and currently the Chief Operating Officer for Crown Hotels and Food & Beverage.

With over 25 years of experience, Peter currently oversees the eight hotels in the Crown Hotels group, the food & beverage offering at Crown Melbourne and the retail offering at Crown Melbourne and Crown Perth.  This makes Peter responsible for one of the largest pieces of tourism infrastructure in Australia. 

Helen Moran

Helen Moran is an experienced board and committee member and is well recognised as a strategic thinker and leader within the industry.

Helen possesses extensive business commercial knowledge and expertise within the ski resort and tourism industry. In addition, Helen has a track record of providing tangible results that positively impact on organisational performance and bottom line profitability, without compromising the quality of service or standards.

Sara Quon

Sara Quon is the Chief Executive Officer of The Sovereign Hill Museums Association and a strategic marketing professional with two decades experience across tourism, major events and fast-moving consumer goods. Sara's previous roles include Group CEO of Beechworth Honey, inaugural CEO of Tourism North East Regional Tourism Board, Marketing Director and CEO of Melbourne Food and Wine Festival. 

Sara has held a variety of board and committee positions with Outdoors Victoria, Australian Alps National Landscapes, HotHouse Theatre, Victorian Food and Wine Tourism Council and the City of Melbourne Hospitality Advisory Committee. Sara has worked in South East Asia, Japan, the US and New Zealand.

Gerry Ryan OAM

Gerry Ryan is a Melbourne-based businessman and entrepreneur with diverse interests in manufacturing, entertainment, wine, hospitality, property and sport in Australia and overseas.

Gerry's awards include the Honour Roll of the Victorian Manufacturing Hall of Fame, the Australian Olympic Committee Order of Merit and the Victorian Caravan Industry Hall of Fame.

Wai Tang

Wai Tang holds non-executive directorship at the Vicinity Centres Limited, JB HiFi Limited, PMP Limited and Melbourne Festival Limited.

Wai has extensive retail industry experience and knowledge gained through senior executive and board roles. Her former senior executive roles include Operations Director for Just Group and Chief Executive Officer of the Just Group sleepwear business, Peter Alexander. Prior to joining Just Group, she was General Manager of Business Development for Pacific Brands and was also co-founder of the Happy Lab retail confectionery concept.

Janet Whiting AM

Janet Whiting's current appointments include President of the Council of Trustees, National Gallery of Victoria; Director, Gilbert + Tobin; Director, Bell Shakespeare Company; Director, National Australia Day Council; Council Member, Newman College, University of Melbourne and Patron, and the Stephanie Alexander Kitchen Garden Foundation.

In 2015 Janet was named one of Australia's 10 Most Influential Women in the Westpac and Australian Financial Review's 100 Women of Influence Awards winning the Culture category.  She has been inducted to the Victorian Honour Roll of Women and received an Order of Australia for her significant service to the community covering contributions to the arts, health and major events sectors and as a legal professional.

Janet was previously Deputy Chair of the Victorian Major Events Company.

Lewis Martin

Lewis Martin first joined Seven Network as a Sales Executive in 1994. Mr Martin was appointed Managing Director of Seven Melbourne in 2008. He leads the day to day running of Seven Melbourne, and plays a critical role leading sports rights negotiations and broadcast management for the AFL, Horse Racing and Tennis.

Mr Martin is a Board member of the Royal Children's Hospital Good Friday Appeal, a Director of the Royal Children's Hospital Foundation, a Director of the Cure for MND Foundation and an advisor to Melbourne-based not-for-profit organisations.

Mr Martin is a Board member of and a member of the Australian Institute of Company Directors.

Deborah Beale AM

Deborah Beale began her working career in the finance industry where she was employed by Merrill Lynch for over a decade. She then moved to Ernst & Young where she specialised in governance and risk management.

Ms Beale is currently Chair of Hyperion Asset Management Limiter, Hyperion Holdings Limited and Federation Square. She also holds director positions at Western Chances NFP, The Production Company NFP, Pinnacle Investment Management Limited and the Victorian Ports Corporation Limited.