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Board

Visit Victoria is governed by a Board of Directors that represents the diversity of industries that make up the visitor economy.

Andrew Penn AO, Chair

Andrew (Andy) Penn has had a long and respected career leading public and private organisations – including as CEO of Telstra from 2015 to 2022 where he transformed the company significantly, improving customer service and financial performance.

He has also served as Chair of the Commonwealth Government’s Industry Advisory Committee on Cyber Security.

Andy is passionate about arts and culture in Victoria, and is a member of the Council of Trustees at the National Gallery of Victoria. In 2020 he was awarded the Creative Partnerships Australia Business Leadership Award for his exceptional contribution to Australia’s Cultural life by creating relationships between business and the arts.

In the 2023 Australia Day honours, Andy received an AO for distinguished service to business, charitable organisations, youth and the arts.

Deborah Beale AM

Deborah began her working career in the finance industry where she was employed by Merrill Lynch for over a decade. She then moved to Ernst & Young where she specialised in governance and risk management.

Deborah is currently Chair of Hyperion Asset Management Limiter and Hyperion Holdings Limited. She also holds director positions at Western Chances NFP, The Production Company NFP, Pinnacle Investment Management Limited and the Victorian Ports Corporation Limited.

Peter Crinis

With over 25 years’ experience in the hotel and hospitality industry across Australia, Peter Crinis is one of Australia’s preeminent senior business leaders in the travel and tourism sector.

Peter has overseen the development, operations and market strategy for some of the largest pieces of tourism infrastructure in Australia, most recently at Crown Resorts where he was Chief Executive Officer for Crown Sydney and Crown Hotels nationally.  

In 2014, Peter received the Tourism Accommodation Australia (Victoria) ‘Outstanding Contribution to the Industry’ award.  

Eddie McGuire AM

Eddie's credentials span four decades in media, sports and events, including 13 years on the board of the Victorian Major Events Corporation. One of Australia’s best-known media personalities, he has held roles ranging from chief executive of the Nine Network to hosting TV’s The Footy Show and Who Wants to Be a Millionaire.

Eddie was president of Collingwood from 1998 to 2021 and was the inaugural president of the Big Bash League’s Melbourne Stars. He is Chairman of the Michael Long Learning and Leadership Foundation, and in 2005 he was made a Member of the Order of Australia for his service to the community.