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Visit Victoria is governed by a Board of Directors that represents the diversity of industries that make up the visitor economy. The main role of the Board is to ensure the organisation performs against the Victorian Visitor Economy Strategy introduced in July 2016 by the Victorian Government. 

Janet Whiting AM, Chair

Janet is the head of Gilbert + Tobin’s Disputes + Investigations practice in Melbourne.

Janet is recognised as one of the pre-eminent commercial litigators in Australia. Janet’s client portfolio includes global corporations, ASX top 50, governments and regulators.  

Janet is the current President of the Council of Trustees of the National Gallery of Victoria, the first woman to hold the position in the Gallery’s 158 year history. In 2015, Janet was made a Member of the Order of Australia for her significant service to the community through the arts, health and major events sectors and as a legal professional. She was inducted onto the 2015 Victorian Honour Roll of Women by the Premier of Victoria. Janet was named one of Australia’s 10 Most Influential Women in the Westpac and Australian Financial Review 100 Women of Influence Awards 2015 and won the category for Culture. Janet was previously named one of Australia’s 100 Most Influential Women in the Westpac Banking Corporation and Australian Financial Review ‘100 Women of Influence Awards 2012 in the category of Boards and Management. 

Janet is currently on the Council of Newman College, The University of Melbourne and is Patron of the Stephanie Alexander Kitchen Garden Foundation. Janet’s previous appointments include Deputy Chair, Victorian Major Events Company, Director of National Australia Day Council, Bell Shakespeare Company, Tourism Australia and President of the Victorian Arts Centre Trust.

Gerry Ryan OAM, Deputy Chair

Gerry is a Melbourne-based businessman and entrepreneur with diverse interests in manufacturing, entertainment, wine, hospitality, property and sport in Australia and overseas.

Gerry's awards include the Honour Roll of the Victorian Manufacturing Hall of Fame, the Australian Olympic Committee Order of Merit and the Victorian Caravan Industry Hall of Fame.

Deborah Beale AM

Deborah began her working career in the finance industry where she was employed by Merrill Lynch for over a decade. She then moved to Ernst & Young where she specialised in governance and risk management.

Deborah is currently Chair of Hyperion Asset Management Limiter, Hyperion Holdings Limited and Federation Square. She also holds director positions at Western Chances NFP, The Production Company NFP, Pinnacle Investment Management Limited and the Victorian Ports Corporation Limited.

Peter Crinis

Peter is a board member of Tourism Accommodation Australia and currently the Chief Operating Officer for Crown Hotels and Food & Beverage.

With over 25 years of experience, Peter currently oversees the seven hotels in the Crown Hotels group, the food and beverage offering at Crown Melbourne and the retail offering at Crown Melbourne and Crown Perth. This makes Peter responsible for one of the largest pieces of tourism infrastructure in Australia. 

Janette Kendall

Janette is a company director with more than 25 years of board experience across public, private and not-for-profit organisations spanning a diverse range of industries.

Janette is on the board of Vicinity Centres, Costa Group, Australian Venue Co, KM Property Funds and the Melbourne Theatre Company, and has previously held non-executive director roles at Nine Entertainment, Monash Digital and the Melbourne International Festival of the Arts.

Janette has more than 30 years of experience developing and implementing business and brand strategies across multiple sectors and has also worked in China. 

Lewis Martin

Lewis first joined Seven Network as a Sales Executive in 1994 and appointed Managing Director of Seven Melbourne in 2008. He leads the day to day running of Seven Melbourne, and plays a critical role leading sports rights negotiations and broadcast management for the AFL, Horse Racing and Tennis.

Lewis is a Board member of the Royal Children's Hospital Good Friday Appeal, a Director of the Royal Children's Hospital Foundation, a Director of the Cure for MND Foundation and an advisor to Melbourne-based not-for-profit organisations.

Lewis is a Board member of and a member of the Australian Institute of Company Directors.

Eddie McGuire AM

Eddie's credentials span four decades in media, sports and events, including 13 years on the board of the Victorian Major Events Corporation. One of Australia’s best-known media personalities, he has held roles ranging from chief executive of the Nine Network to hosting TV’s The Footy Show and Who Wants to Be a Millionaire.

Eddie was president of Collingwood from 1998 to 2021 and was the inaugural president of the Big Bash League’s Melbourne Stars. He is Chairman of the Michael Long Learning and Leadership Foundation, and in 2005 he was made a Member of the Order of Australia for his service to the community.

Sara Quon

Sara is the Chief Executive Officer of The Sovereign Hill Museums Association and a strategic marketing professional with two decades' experience across tourism, major events and fast-moving consumer goods. Sara's previous roles include Group CEO of Beechworth Honey, inaugural CEO of Tourism North East Regional Tourism Board, Marketing Director and CEO of Melbourne Food and Wine Festival. 

Sara has held a variety of board and committee positions with Outdoors Victoria, Australian Alps National Landscapes, HotHouse Theatre, Victorian Food and Wine Tourism Council and the City of Melbourne Hospitality Advisory Committee. Sara has worked in South East Asia, Japan, the US and New Zealand.