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Leadership Team

Brendan McClements

Chief Executive Officer, Visit Victoria
Brendan Mc Clements High Res

Brendan McClements became Chief Executive Officer of Visit Victoria in December 2019.

 His appointment followed local and international leadership positions held with commercial organisations and government entities across a range of sectors, including sport, major events, financial services and food and beverage.   

 Before joining Visit Victoria, Brendan was the Global Head of Events for TLA Worldwide (2016-2019) and the CEO of the Victorian Government’s Victorian Major Events Company (VMEC) for nine years from 2007. During Brendan’s VMEC tenure, Victoria acquired the 2015 Cricket World Cup, 2015 International Champions Cup (football) and Melbourne Winter Masterpieces Exhibitions at the National Gallery of Victoria, with each of these major events and attractions reinforcing Victoria’s acclaim as a global events and arts capital. Brendan also initiated and oversaw the creation of Victoria’s renowned White Night event.  

 Prior to this, he was General Manager of Corporate Affairs at the International Cricket Council (London and Dubai) from 2002 to 2006, and at Cricket Australia (CA) as Head of Public Affairs (1999 – 2002). Brendan was also the Australian Marketing Manager at Norwich Union (now Aviva), and with Carlton & United Breweries. He began his career at Basketball Australia.

Brendan holds a Bachelor of Arts (Communication and Media Studies) from RMIT University.

Julia Swanson

Chief Executive Officer, Melbourne Convention Bureau
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Julia Swanson was appointed CEO of the Melbourne Convention Bureau (MCB) in 2019. 

Since joining MCB in 2010, Julia has led the business development, bidding, convention servicing, research and Government relations teams on the successful acquisition and delivery of some of the world’s largest and most prestigious business events. She has personally led the bids for some of the most highly acclaimed global medical conferences including the International AIDS Conference 2014, World Congress of Cardiology 2014 and the World Congress of Nephrology 2019.  

In 2020 Julia was appointed to the Leadership Team of The Association of Australian Convention Bureaux (AACB), a demonstration of her leadership and expertise in the business events industry in Australia. She is also currently on the board of the BestCities Global Alliance.  

Prior to joining MCB, Julia was the Area Director of Sales and Marketing VIC/SA/WA with IHG (InterContinental, Crowne Plaza and Holiday Inn hotels) overseeing the Sales and Marketing performance of 8 hotels as well as new hotel openings across the region. 

Julia holds a Bachelor of Business (Catering and Hotel Management) and a Masters of Business (Hospitality and Tourism Marketing). Her sales experience includes 13 years’ experience in a number of international hotel chains.

Shae Keenan

Chief Marketing Officer
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Shae Keenan was appointed Chief Marketing Officer of Visit Victoria in 2021. 

 Shae has an extensive marketing career spanning two decades at Visit Victoria and Tourism Victoria. She brings a deep understanding of the travel and tourism industries, government, marketing trends and the Victorian tourism landscape. 

 Shae has held senior leadership positions at Visit Victoria including as acting CMO (2020-21) and Head of Marketing Communication and Customer Experience (2018-20). She initiated the development and delivery of the ‘Click for Vic’ and ‘Stay close, go further’ campaigns, encouraging Victorian to buy locally and travel within the state in response to challenges brought about by the 2019/20 summer bushfires in regional Victoria and the coronavirus pandemic. 

 As Group Manager Regional Marketing (2009-18), Shae developed Tourism Victoria’s comprehensive and integrated regional marketing strategy including implementation of major brand campaigns and cooperative marketing programs. Prior to this, she was Regional Marketing Manager (2006-09).  

 Shae holds a Bachelor of Business Marketing from Monash University and is a member of the Australian Marketing Institute.

Kelly Dickson

Director of Major Events
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Kelly Dickson is the Director, Major Events at Visit Victoria. 

In this role, Kelly leads the Major Events division in attracting a strong pipeline of events to Melbourne and regional Victoria, and maximising the benefit of the state’s diverse, year-round calendar. 

Kelly is a deeply experienced major event professional. Most recently, she was Director, Commercial and Growth at Auckland Unlimited – the body responsible for Auckland City Council’s extensive investment in a portfolio of activities covering economic development, events, attractions, stadiums and facilities, and tourism. 

Prior to this, Kelly provided strategic advisory services to the sport, art and entertainment industries in Australia and internationally through the company she founded, Kelly and Company Advisory. 

She had a 10-year tenure in senior leadership roles with the Victorian Major Events Company including as Chief Executive. 

Kelly holds a Bachelor of Arts (Communications) from RMIT University.

Holly Little

Director of Corporate Relations
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Holly Little is Director of Corporate Relations at Visit Victoria. 

In this role, she leads the development and delivery of Visit Victoria’s stakeholder engagement and strategic communication strategy. 

Holly is a corporate communication specialist with a background in journalism. She was a television reporter and producer with Southern Cross Austereo (2010-2012) and Ten News (2012-13). 

In 2014, Holly entered government, initially with the Country Fire Authority, where she led a range of complex communication strategies for bushfires and other emergency management responses.  

In 2015, Holly moved into the Office of the Premier as Media Adviser and in 2018 became a Policy Adviser in the Office of the Attorney-General.  

Holly holds a Bachelor of Communications (Journalism) from RMIT University. 

Luke Meeve

General Counsel and Director of Corporate Operations
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Luke Meeve is General Counsel and Director of Corporate Operations at Visit Victoria.

In this role, Luke leads the Legal, Finance, Information Technology, and People and Culture teams. He is also Company Secretary.

Luke is a lawyer and company director, with extensive commercial, regulatory, governance and transactional experience gained through roles with leading corporates, law firms, and investment banks in Australia and the United Kingdom.

Luke has broad experience across industries including science and technology, FMCG, intellectual property, healthcare, manufacturing, sales and marketing, advertising, major events, tourism and finance.

Prior to working as a lawyer, Luke worked with investment banks in Melbourne and the United Kingdom.

Luke is a Non-Executive Director of Australian Physiotherapy Council.

Luke holds a Bachelor of Law and Commerce from Deakin University, and is a graduate of the Australian Institute of Company Directors.