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Visit Victoria undertakes a wide range of marketing communication activities to promote Melbourne and Victoria as a leading tourism and events destination. 

Drive (intrastate) marketing

Though our intrastate marketing campaigns, we are reengaging Melbournians with regional Victoria by profiling our creative makers and creators and showcasing the diversity of our regions. 

Fly (interstate and New Zealand) marketing

Our fully integrated campaign showcases the best of our city, its events, neighbourhoods and regional getaways.

International marketing

We create strategic partnerships in priority international markets to increase awareness and build travel intent to Melbourne and its surrounds.