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Creating, Communicating and Converting

Visit Victoria undertakes a wide range of marketing communication activities to promote Melbourne and Victoria as a leading tourism and events destination both nationally and internationally.

Intrastate Marketing

Re-engaging Melbournians with regional Victoria through marketing initiatives profiling the rich and diverse range of visitor experiences.


Interstate Marketing

Building a unique value proposition for Melbourne that inspires visitation to become Australia's leading interstate destination.


International Marketing

Creating strategic partnerships that extend destination awareness and build travel intent to Melbourne and its surrounds to become the undisputed number one city for travellers in international priority markets.