The Visitor Economy is a system of interconnected roles.
The Department of Jobs, Skills, Industry and Regions (DJSIR) and other Victorian Government departments, lead on the supply side of the Visitor Economy, shaping policy, infrastructure, and workforce.
Visitor Economy Partnerships (VEPs) provide an ‘on the ground’ view, offering a connection between Visit Victoria and the industry. Recognised as the Victorian Government’s peak voice for regional tourism matters, they lead the development of Destination Management Plans for the areas they represent. Contact details here.
Through the Team Victoria model, Visit Victoria also works with:
- Tourism operators delivering world-class experiences.
- Tourism Australia amplifying global reach.
- Industry bodies such as Victoria Tourism Industry Council, Australia Tourism Export Council, Accommodation Australia, Victorian Chamber of Commerce and Industry providing intelligence and advocacy.
- Airports, airlines, hotels, and travel partners expanding access and capacity.
- Events rights holders, venues, and academia curating a compelling year-round calendar.
- Local Government supporting delivery through VEPs which are key investors in the Visitor Economy.
- Australian Tourism Data Warehouse connecting operators to global markets with more than one million leads annually.
This unified approach extends our scale and effectiveness, maximises ROI, and reinforces Victoria’s position as Australia’s culinary, cultural, and events capital.