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Bidding, Building & Delivering World-Class Events

Visit Victoria is responsible for attracting events to Melbourne and Victoria and maximising the benefits from the state's world-class major events calendar. We drive the growth of a diverse, year-round calendar of major, regional and business events across the State of Victoria.

Major Events

Major events are a significant contributor to Victoria's visitor economy. We acquire, market and deliver an exciting calendar of major events across sport, creative arts, visual arts, culinary, fashion and retail.

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Regional Events

The regional events team attracts, supports and retains strong consumer events that drive visitation to regional Victoria that align to regional tourism brands whilst providing local economic benefits.

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Business Events

The Melbourne Convention Bureau bids, buys and builds business events that deliver economic benefits to the State and strategic partners, positioning Melbourne as a first-choice destination.

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