Visit Victoria is responsible for attracting events to Melbourne and Victoria and maximising the benefits from the state's world-class major events calendar. We drive the growth of a diverse, year-round calendar of major, regional and business events across the State of Victoria.
Major events are a significant contributor to Victoria's visitor economy. We acquire, market and deliver an exciting calendar of major events across sport, creative arts, visual arts, culinary, fashion and retail.Discover
The regional events team attracts, supports and retains strong consumer events that drive visitation to regional Victoria that align to regional tourism brands whilst providing local economic benefits.Discover