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Build your business awareness

Melbourne Official Visitor Guide

Showcase and connect your business, events and services with domestic and international visitors with the Melbourne and Victoria Official Visitor Products (Official Visitor Guide, Chinese Official Visitor Guide and the Official Visitor Map). Assisting your business to reach and generate awareness, speak directly to locals and visitors actively seeking things to do, see, taste and experience within Victoria.

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Australian Tourism Data Warehouse (ATDW)

Promote your business or event across official tourism websites (including and to increase your online exposure, generate leads and improve your search engine optimisation. All you need to do is list your business or event on the ATDW once to be automatically connected with a range of travel and event websites.

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Product Familiarisations

Suppliers are encouraged to assist and support both media, trade, tour operator and travel agent visits in experiencing Victoria first hand. When operators experience a destination first hand they are able to better relay information to their readers and clients. Famils play an integral role in developing and maintaining product exposure across major media outlets and develops agent’s product knowledge enabling visitor conversion. If you are a new product seeking a 'famil' opportunity please send a general enquiry.

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Types of Familiarisation Tours

  • Media Famils (individual or group from overseas or within Australia) - print/online journalists, broadcast crews, key opinion leaders/social influencers. Majority of these famils require bespoke experiences and itineraries to suit their story or time constraints.
  • Trade Famils (individual or group from overseas or within Australia) - retail travel agents, wholesalers and inbound tour operators. Majority of these famils, Visit Victoria has the opportunity to preference products with an Australian Tourism Data Warehouse (ATDW) listing.