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Build your business awareness

Australian Tourism Data Warehouse

Promote your products or services across official tourism websites (including and to generate leads, increase your online exposure and improve your search engine optimisation. All you need to do is list your business on ATDW to be automatically connected with domestic and international audiences. There are over 40,000 listings nationally including 5,000 from Victoria.

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Product Familiarisations

Suppliers are encouraged to assist and support both media, trade, tour operator and travel agent visits in experiencing Victoria first hand. When operators experience a destination first hand they are able to better relay information to their readers and clients. Famils play an integral role in developing and maintaining product exposure across major media outlets and develops agent’s product knowledge enabling visitor conversion. If you are a new product seeking a 'famil' opportunity please send a general enquiry.

New product famil enquiry
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Types of Familiarisation Tours

  • Media Famils (individual or group from overseas or within Australia) - print/online journalists, broadcast crews, key opinion leaders/social influencers. Majority of these famils require bespoke experiences and itineraries to suit their story or time constraints.
  • Trade Famils (individual or group from overseas or within Australia) - retail travel agents, wholesalers and inbound tour operators. Majority of these famils, Visit Victoria has the opportunity to preference Australian Tourism Data Warehouse (ATDW) members.