Melbourne Official Visitor Products are important marketing tools for the State of Victoria, providing a comprehensive overview of things to see and do across Melbourne and Victoria. Over one million copies are produced by Visit Victoria per annum and endorsed by Melbourne Airport, City of Melbourne, Melbourne Convention and Exhibition Centre and the Australian Hotels Association. The Guide presents Victorian tourism providers with cooperative marketing opportunities that directly target intrastate, interstate and emerging international audiences.
The Official Visitor Guide is the pre eminent source of information for visitors. It provides the most comprehensive overview of things to see and do across Melbourne and Victoria each season and is recognised as the most effective direct marketing tool for reaching high yield audiences. Melbourne and Victoria Official Visitor Guide is designed for time poor visitors and residents seeking ideas for
travel, leisure and entertainment and presents curated information through captivating narrative and practical recommendations.
Endorsed by State Government of Victoria, City of Melbourne, Melbourne Airport, Melbourne Convention and Exhibition Centre, Victoria Tourism Industry Council and the Australian Hotels Association, the Melbourne Official Visitor guide is published quarterly in English and Chinese and is designed to enhance visitor experience.
An omni-channel distribution approach targeting high yield audiences through precise targeting based on consumer behavior and spending habits. We currently distribute 250,000 copies each season across Intrastate and interstate locations and are continuously adjust our model to changing market needs. The two current primary distribution streams are;
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Contact Visit Victoria's Official Visitor Guide Team: