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Official Visitor Guide

Melbourne Official Visitor products are important marketing tools for the State of Victoria, providing a comprehensive overview of things to see and do across the city and Greater Melbourne. Over one million copies are produced by Visit Victoria per annum and endorsed by Melbourne Airport, City of Melbourne, Melbourne Convention and Exhibition Centre and the Australian Hotels Association. The Guide presents Victorian tourism providers with advertising opportunities that target interstate and international visitors, regional Victorians and Melburnians. 

                          

                          MARKETING OPPORTUNITIES 

OFFICIAL VISITOR GUIDE

Recognised as the authentic and official Melbourne visitor printed guide, our Melbourne Official Visitor Guide (OVG) plays an important role in the decision making cycle as a leading targeted visitor resource, it can assist  your business to reach and generate awareness of your distinct offer to in-destination visitors.

The guide provides visitors to Melbourne with a comprehensive updated seasonal overview of things to see and do across the CBD and greater Melbourne. The guide also includes a seasonal selection of offers on perforated coupons with value-added or discount opportunities for visitors.

The OVG is produced by Visit Victoria and endorsed by City of Melbourne, Melbourne Airport, Melbourne Convention and Exhibition Centre and the Australian Hotels Association. 


TARGET AUDIENCE 

  • Interstate and International Visitors 
  • Regional Victorians
  • Melbournians

CIRCULATION

  • 250,000 Copies Per Season
  • 1,000,000 Per Annum

DISTRIBUTION LOCATIONS INCLUDE 

  • International Terminal, Melbourne Airport
  • Domestic terminal, Melbourne Airport
  • Melbourne Convention and Exhibition Centre
  • Avalon Airport Arrivals Terminal
  • Skybus - Melbourne Airport and Southern Cross Station
  • Hotels, serviced apartments and visitor attractions across Melbourne
  • Retail precincts throughout Greater Melbourne
  • Melbourne Visitor Hubs at Townhall, Bourke Street Mall, Queen Victoria Market and Fitzroy Gardens
  • Accredited Visitor Centres throughout Victoria
  • Visit Victoria Offices nationally and internationally
  • Conference and business event delegates via Melbourne Convention Bureau 


75% of international visitors book activities post arrival

CHINESE OFFICIAL VISITOR GUIDE 

Produced by Visit Victoria and endorsed by City of Melbourne, Melbourne Airport, Melbourne Convention and Exhibition Centre and the Australian Hotels Association.

The Chinese Official Visitor Guide (OVG) is the most widely circulated market-specific destination guide in Victoria, targeted at the growing number of Chinese visitors to Melbourne.

Victoria received over 660,000 visitors from China who spent $3 billion, in the year ending June 2018. As our biggest and fastest growing market, Visit Victoria provides you the opportunity to connect with this market via it's guide. 

It provides information on Melbourne seasonal events, attractions, shopping and dining precincts, as well as those in regional Victoria, in simplified Mandarin. The guide also includes a seasonal selection of offers on perforated coupons (printed in both English and simplified Mandarin), with value-added or discount opportunities.

TARGET AUDIENCES

  • Mandarin speaking international visitors
  • Chinese international students
  • Residents of Melbourne including friends and relative hosts

CIRCULATION

  • 60,000 copies per season
  • 240,000 per annum 

DISTRIBUTION LOCATIONS INCLUDE 

  • International terminal, Melbourne Airport
  • Domestic terminal, Melbourne Airport
  • Melbourne China Post 
  • Melbourne Convention and Exhibition Centre
  • Avalon Airport Arrivals Terminal
  • Skybus - Melbourne Airport and Southern Cross Station
  • Hotels, serviced apartments and visitor attractions across Melbourne
  • Retails precincts throughout Greater Melbourne
  • Melbourne Visitor Hubs at Town Hall, Bourke Street Mall, Queen Victoria Market and Fitzroy Gardens
  • Accredited Visitor Centres throughout Victoria
  • Visit Victoria Offices nationally and internationally
  • Conference and business event delegates via Melbourne Convention Bureau
  • Selected Bank of Melbourne branches (Chinatown and Box Hill)


We recently shifted our tourist print marketing across to Visit Victoria's English and Chinese Official Visitor Guides with great results to date. Our visitation is up 6% over the last year
Tonina Terranova - Marketing Manager, Spencer Outlet Centre

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More Information

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Get In Touch 

Contact Visit Victoria's Official Visitor Guide Team: 

E:   [email protected]