Melbourne Official Visitor Products are important marketing tools for Victoria, providing a comprehensive overview of things to see and do across Melbourne and Victoria. The Official Visitor Guide presents Victorian tourism providers with cooperative marketing opportunities that directly target intrastate, interstate and emerging international audiences.
The Official Visitor Guide is the pre-eminent source of information for visitors. It provides the most comprehensive overview of things to see and do across Melbourne and Victoria each season. It is recognised as the most effective direct marketing tool for reaching high yield audiences.
The Guide is endorsed and supported by the Victorian Government, City of Melbourne, Melbourne Airport, Melbourne Convention and Exhibition Centre, Public Transport Victoria and the Australian Hotels Association.
Our Industry Partnership Kit outlines the marketing opportunities on offer through the Official Visitor Guide.Find out more
Omni-channel distribution reaching high-yield audiences through precise targeting based on consumer spending habits.
Reaching more than 250,000 engaged audiences online.
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Contact Visit Victoria's Official Visitor Guide Team: