Melbourne Official Visitor Products are important marketing tools for the State of Victoria, providing a comprehensive overview of things to see and do across the city and Greater Melbourne. Over one million copies are produced by Visit Victoria per annum and endorsed by Melbourne Airport, City of Melbourne, Melbourne Convention and Exhibition Centre and the Australian Hotels Association. The Guide presents Victorian tourism providers with advertising opportunities that target interstate and international visitors, regional Victorians and Melburnians.
Recognised as the authentic and official Melbourne visitor printed guide, our Melbourne Official Visitor Guide (OVG) plays an important role in the decision making cycle as a leading targeted visitor resource, it can assist your business to reach and generate awareness of your distinct offer to in-destination visitors.
The guide provides visitors to Melbourne with a comprehensive updated seasonal overview of things to see and do across the CBD and greater Melbourne. The guide also includes a seasonal selection of offers on perforated coupons with value-added or discount opportunities for visitors.
The OVG is produced by Visit Victoria and endorsed by City of Melbourne, Melbourne Airport, Melbourne Convention and Exhibition Centre and the Australian Hotels Association.
Over one million copies per annum circulate around the largest distribution network in Melbourne, Regional Victoria and interstate. This includes over 1,700+ strategic distribution points including;
75% of international visitors book activities post arrival
Produced by Visit Victoria and endorsed by City of Melbourne, Melbourne Airport, Melbourne Convention and Exhibition Centre and the Australian Hotels Association.
The Chinese Official Visitor Guide (COVG) is the most widely circulated market-specific destination guide in Victoria, targeted at the growing number of Chinese visitors to Melbourne.
Victoria received over 670,000 visitors from China who spent $3 billion, in the year ending September 2019. As our biggest and fastest growing market, Visit Victoria provides you the opportunity to connect with this market via it's guide.
It provides information on Melbourne seasonal events, attractions, shopping and dining precincts, as well as those in regional Victoria, in simplified Mandarin. The guide also includes a seasonal selection of offers on perforated coupons (printed in both English and simplified Mandarin), with value-added or discount opportunities.
80% of Chinese visitors would like information in Mandarin for planning a trip
We recently shifted our tourist print marketing across to Visit Victoria's English and Chinese Official Visitor Guides with great results to date. Our visitation is up 6% over the last yearTonina Terranova - Marketing Manager, Spencer Outlet Centre
The Melbourne Official Visitor Map provides visitors with a snapshot of how to get around Melbourne. The map covers Melbourne CBD and inner Melbourne and features key attractions and experiences within the city. Endorsed by Visit Victoria, City of Melbourne and Public Transport Victoria, this is the only Official Visitor Map to Melbourne with unparalleled distribution at all key points of arrival throughout Melbourne.
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Contact Visit Victoria's Official Visitor Guide Team: