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Visitor Statistics Hitting New Heights in Victoria


New Major Event Campaign Competition

Enter Now

World's First Dog Optimised Tourism Campaign Launched


Seeking Lead Creative Agency Partnership


Victoria’s tourism and events company

Visit Victoria is the primary tourism and events company for the State of Victoria in Australia. It leads the sector in igniting and challenging visitor imaginations by marketing Victoria’s destination experiences and acquiring business and major events, to maximise visitation.

What we do

What's happening

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Latest Visitor Economy Results

See visitor insights
  • 0 % Year on year visitor expenditure growth
  • $ 0 B Visitor spend
  • 0 Jobs
Industry Events

Market Updates and Networking Opportunities

At Visit Victoria, we hold industry forums and seminars throughout the year to provide important market updates and networking opportunities to help grow your business. We also support other affiliated industry events, so please check what's upcoming, so you can get involved.

View upcoming industry events