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Enhancing your ATDW listing: Images

Images are essential to grab the attention of potential customers. Large, beautiful images will ensure that your product creates a great first impression and breaks through the clutter. 

ATDW image and video guidelines

  • High quality - Upload images in their largest size and resolution. The minimum required size is 2048 x 1536 pixels. Most smartphones and digital cameras will take images large enough for the ATDW.
  • Landscape orientation – Portrait images will be cropped and important content may be cut off.
  • No text or logos over images – These may be cropped or displayed inappropriately on some websites. No banners, posters, flyers, collages or images with white backgrounds.
  • Variety - Show off as many aspects of your offering as you can. You can upload up to 10 images to your listing.
  • Make a lasting first Impression - Put your best image first. Stand out with clear, bright, crisp images of your product and keep them current. 
  • Add video - YouTube and Vimeo videos can be included in your listing. Short videos of people experiencing the product work best. 

What makes a great image?

Great lighting - brightness gives depth and variance to the scene. Pick a day that is bright to capture the scene.

Shoot from the corner - Add space and dimension to interior images. This is especially applicable to accommodation providers shooting rooms.

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Take exterior photos - this helps visitors to imagine what your business looks and feels like.

Highlight your points of difference. Show off what makes your product unique.

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People - Allow visitors to visualise themselves in your image by including people.

Create context - Paint a picture of the experience you provide with images of people enjoying your product.

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Visit Victoria Content Hub

Need supporting images of your local region and attractions? Visit Victoria's Content Hub contains a comprehensive library of images that may be suitable. 

Register for Content Hub

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Having trouble uploading?

If you are unable to upload your images to ATDW-online, contact the Visit Victoria ATDW Support Team for assistance. The team can offer help with re-sizing and uploading images on your behalf. The dedicated Support Team's details are below.

More information

ATDW information and resources >

Contact Visit Victoria's dedicated ATDW Support Team:

P:    1300 306 366 (during business hours)

E:    [email protected]

Request a call-back - let us answer your questions at a time that suits you.