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Images are essential to grab the attention of potential customers. Large, beautiful images will ensure that your ATDW profile creates a great first impression and breaks through the clutter.

Read our advice for taking and selecting images to use on your ATDW profile.

ATDW image guidelines

  • High quality - Upload images in their largest size and resolution. The minimum required size is 1600 x 1200 pixels. Most smartphones and digital cameras will take images large enough for the ATDW.
  • Landscape orientation only – Portrait images will be cropped and important content may be cut off.
  • No text or logos on images – These may be cropped or displayed poorly on some websites. No banners, posters, flyers, collages or images with white backgrounds.
  • Variety - Show off as many aspects of your offering as you can. You can upload up to 10 images to your profile.
  • Make a lasting first impression - Put your best image first. Stand out with clear, bright, crisp images of your product and keep them current.

Having trouble uploading images to your profile?

If you are unable to upload your images to ATDW-Online, they may be too small or too large in size and need resizing. Click here for instructions on how to resize your images.

Alternatively, you can contact Visit Victoria's ATDW Support Team for assistance. The team can offer help with re-sizing and uploading images on your behalf. Their details are at the bottom of this page.

What makes a great image?

Great lighting - brightness gives depth and variance to the scene. Pick a day that is bright to capture the scene.

Shoot from the corner - Add space and dimension to interior images. This is especially applicable to accommodation providers shooting rooms.

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Take exterior photos - this helps visitors to imagine what your business looks and feels like.

Highlight your points of difference. Show off what makes your product unique.

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People - Allow visitors to visualise themselves in your image by including people.

Create context - Paint a picture of the experience you provide with images of people enjoying your product.

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Visit Victoria's Content Hub

Need supporting images of your local region and attractions? Visit Victoria's Content Hub contains a comprehensive library of images and video that may be suitable. 

Register for the Content Hub

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More information

ATDW information and resources >

Contact Visit Victoria's dedicated ATDW Support Team:

P:    1300 306 366 (during business hours)

E:    [email protected]