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Tips to optimise your ATDW listing

Five tips to get your listing live faster

Visit Victoria's ATDW team continually reviews and publishes updates to ATDW listings. To ensure your listing updates are approved as quickly as possible, here are some tips you can follow:

  1. Write in third person - when writing about your business or event, always refer to it using the third or person or its name.
  2. No text on images - images with text or logos are often cropped or displayed incorrectly on some distributor websites.
  3. Leave links, contact details and pricing out of the description - there are fields elsewhere in your listing for this.
  4. Write in short sentences - keep sentences clear and conscise, with 1-2 points per paragraph.
  5. Use of capital letters - only use capital letters for for names, regions or specific places and room types such as The Murray, Daylesford and Queen Room. Avoid using capitals to emphasise a point, like "FREE shuttle bus".

Advice to help you optimise your ATDW listing

Name, address, phone number

  • Always use the same name, address and phone number for your business or event across all marketing material – your website, ATDW listing, booking system and social media – to ensure search engines like Google correctly index your product.

Listing description

  • Include your product name in the first sentence – this helps with search engine optimisation (SEO) and brand recognition.
  • Begin your description with your product name, key points and highlights. Provide a hook that will grab the reader’s attention and entice them to read more.
  • Progress into further detail with information about facilities and services provided. Conclude with supporting details and ‘how to get there’ information.
  • Include keywords that your target audience may use in search engines.
  • Keep it clear and concise and use paragraphs – readers are time poor and skim websites. They are more likely to be reading on a mobile device.
  • Refer to your product in the third person (not ‘we’ or ‘our’) and avoid using abbreviations (BYO, TV) and symbols (@, &, !, “).
  • Don’t include phone numbers, email addresses, pricing or links to websites – these have a home elsewhere in your listing. 

What makes a great image?

Read our top photo taking tips and advice for adding photos to your ATDW listing

Read more
2018 White Night Ballarat 2

Social media channels

  • Only include social media channels that you are active on and update regularly.
  • Include business channels, not your personal ones.
  • When posting content use #visitvictoria and #visitmelbourne (plus regional hashtags) and encourage your customers to do the same.

Further tips

  • Don’t know your password? Click ‘Forgot password?’ at the ATDW-Online login page to arrange a new password instantly (at least 8 characters in length).
  • You can register additional users to help manage your listing via the ‘Account’ tab.
  • Your listing updates are saved as you go, but ensure you select send for review when you are finished so your updates can be reviewed and published. Updates will take 1-2 business days to be approved.
  • Listing multiple events with similar details? Save time by cloning an existing listing from your dashboard – select the ‘Clone’ option via ‘Add new listing’.
  • Add [email protected] to your address book to ensure you don’t miss important communications regarding your ATDW listing.

More information

ATDW information and resources >

Contact Visit Victoria's dedicated ATDW Support Team:

P:    1300 306 366 (during business hours)

E:    [email protected]

Request a call-back - let us answer your questions at a time that suits you.