Tips to optimise your ATDW listing

Advice to help you optimise your ATDW listing

Name, address, phone number

• Always use the same name, address and phone number for your business or event across all marketing material – your website, ATDW listing, booking system and social media – to ensure search engines like Google correctly index your product.

Listing description

• Include your product name in the first sentence – this helps with search engine optimisation (SEO) and brand recognition.
• Begin your description with your product name, key points and highlights. Provide a hook that will grab the reader’s attention and entice them to read more.
• Progress into further detail with information about facilities and services provided. Conclude with supporting details and ‘how to get there’ information.
• Include keywords that your target audience may use in search engines.
• Keep it clear and concise and use paragraphs – readers are time poor and skim websites. They are more likely to be reading on a mobile device.
• Refer to your product in the third person (not ‘we’ or ‘our’) and avoid using abbreviations (BYO, TV) and symbols (@, &, !, “).
• Don’t include phone numbers, email addresses, pricing or links to websites – these have a home elsewhere in your listing. 

Social media channels

• Only include social media channels that you are active on and update regularly.
• Include business channels, not your personal ones.
• When posting content use #visitvictoria and #visitmelbourne (plus regional hashtags) and encourage your customers to do the same.

Further tips

• Don’t know your password? Click ‘Forgot password?’ at the ATDW-Online login page to arrange a new password instantly (at least 8 characters in length).
• You can register additional users to help manage your listing via the ‘Account’ tab.
• Your listing updates are saved as you go, but ensure you select send for review when you are finished so your updates can be reviewed and published. Updates will take 1-2 business days to be approved.
• Listing multiple events with similar details? Save time by cloning an existing listing from your dashboard – select the ‘Clone’ option via ‘Add new listing’.
• Add [email protected] to your address book to ensure you don’t miss important communications regarding your ATDW listing.