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How to create an ATDW profile

Creating a new ATDW profile will take 10-15 minutes. Before you get started...

  • Confirm that your business meets ATDW profile eligibility criteria.
  • Confirm that a profile and/or organisation doesn't already exist.
  • Have general business or organisation details ready for registration.
  • Have a description of your business or event (up to 200 words).
  • Have Images of your business. At least one image (maximum of 10). Images need to be minimum 1600 pixels (W) by 1200 pixels (H) and no larger than 10MB. See image help here.
  • Credit card for payment or coupon code if one has been provided by your Regional Tourism Board
  • Profiles cost $295 (inc GST) per annum or $120 (inc GST) per annum for accredited businesses. More fee information here.


Registering an account

  1. Go to
  2. Select Register Now. If you already have an account, Login with your username (email address) and password and skip to the instructions below under Creating a profile.
  3. Select Tourism Operator as your Account Type (click anywhere within the box to confirm your selection) and click Continue at the bottom of the screen.
  4. Complete the Organisation Information template with all relevant fields. This information should reflect the address and contact information of your business or organisation.
  5. Complete the Personal Information template. Additional users can be added to an organisation to allow multiple people access to the one profile/ account.
  6. Read and accept the Terms & Conditions.

Creating a profile

  1. Click Let’s Go to create your first profile
  2. Select your desired Profile Type (read the ATDW Profile Guidelines if you are unsure which type is suited to your business).
  3. Complete all relevant fields for your profile. Use the orange menu on the left to navigate through each section. NB: Mandatory fields are indicated with an asterisk.
  4. Upload images and videos. For help click here.
  5. When you have completed all relevant sections, click the Send for Review button.
  6. If prompted, confirm your billing details and continue to the next page.
  7. Payment can be made directly via the ATDW payment gateway or, depending on which region you operate in, may be part of a membership package through your Regional Tourism Board (RTB). For RTB contact details, please see here.
  8. Select Place Order and your profile will be sent to Visit Victoria for review by the Visit Victoria ATDW Support Team.
  9. You will be notified by email within 2-3 business days that your profile has been approved. From there, it may take another 24 hours for your profile to be published to relevant distributor websites. You can make updates to your profile as often as you like.

Video Guide

Watch a quick video guide to creating an ATDW profile

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Free online training

Register for a free, online training session hosted by Visit Victoria to learn how to create, update and optimise your ATDW profile.

Register here
Writing A Description

ATDW Profile Fees

Profile options   Listing durationCost (AUD incl. GST)
EventsFrom publish date to end of eventFREE
Not for Profit Organisations12 monthsFREE
Accredited businesses (click to learn more):
1. VTIC Sustainable Tourism Accredited Business (inc. Star Ratings)
2. Ecotourism Certified (EA), ECO Certified (Advanced Ecotourism) or ECO Certified (Nature Tourism) by Ecotourism Australia
3. Camp/Adventure Activity Accreditation Program
4. Caravan Holiday Parks Accreditation Program 
12 months
$120 per annum              
Standard business12 months
$295 per annum            

Eligibility criteria

To list on the ATDW, your business or event must meet the following criteria:

  • Operate within Australia
  • Provide a tourism or leisure experience
  • Have a physical presence in Victoria where visitors can access your product or service
  • Align with of the following profile categories: Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service
  • Tour operators and Accommodation providers must provide a current ABN upon registration

For more information on eligibility and profile categories click here.

PDF guides

View or download a PDF guide with step-by-step advice for registering and creating an ATDW profile.

More information

ATDW information and resources >

Contact Visit Victoria's dedicated ATDW Support Team:

P:    1300 306 366 (during business hours)

E:    [email protected]