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How to create an ATDW profile

Expiry date of existing ATDW profiles extended for up to 6 months

Visit Victoria is pleased to advise that businesses with an ATDW profile that expires between 1 July and 31 December 2022, have had their profile extended for up to 6 months without charge. Refer to your ATDW profile to see your new expiry date.

Businesses creating a new profile can continue to access a free ATDW coupon code (up to 31 December 2022). Events and NFPs do not need a coupon code to be listed.

Before registering with ATDW and creating your profile, please confirm your business meets the eligibility criteria. You will also need to request a coupon code from your Regional Tourism Board or Visit Victoria via the links below.

Already have a coupon code? Great, scroll down below and follow the instructions to create your profile.

Creating a new ATDW profile will take 10-15 minutes. Before you get started, you should have at the ready:

  • General business or organisation details for registration.
  • A description of your business or event (up to 200 words).
  • Images of your business. At least one image (maximum of 10). Images need to be minimum 1600 pixels (W) by 1200 pixels (H) and no larger than 10MB. See image help here.
  • A coupon code to pay for your profile.
  • Confirm that your business meets ATDW profile eligibility criteria.


Registering an account

  1. Go to
  2. Select Register Now. If you already have an account, Login with your username (email address) and password and skip to the instructions below under Creating a profile.
  3. Select Tourism Operator as your Account Type (click anywhere within the box to confirm your selection) and click Continue at the bottom of the screen.
  4. Complete the Organisation Information template with all relevant fields. This information should reflect the address and contact information of your business or organisation.
  5. Complete the Personal Information template. Additional users can be added to an organisation to allow multiple people access to the one profile/ account.
  6. Read and accept the Terms & Conditions.

Creating a profile

  1. Click Let’s Go to create your first profile
  2. Select your desired ProfileType (read the ATDW Profile Guidelines if you are unsure which type is suited to your business).
  3. Complete all relevant fields for your profile. Use the orange menu on the left to navigate through each section. NB: Mandatory fields are indicated with an asterisk.
  4. When you have completed all relevant sections, click the Send for Review button.
  5. If prompted, confirm your billing details and continue to the next page.
  6. If you are a for-profit business, you will be asked to enter a coupon code to pay for your profile. If you don't yet have a coupon code, follow the links at the top of this page. Your profile updates will not be lost while you wait for your coupon code. Enter your coupon code and select Apply Coupon to waive the profile fee.
  7. Select Place Order and your profilewill be sent to Visit Victoria for quality assurance and approval.
  8. You will be notified by email within 2-3 business days that your profile has been approved. From there, it may take another 24 hours for your profile to be published to relevant distributor websites. You can make updates to your profile as often as you like.

Video Guide

Watch a quick video guide to creating an ATDW profile

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Free online training

Register for a free, online training session hosted by Visit Victoria to learn how to create, update and optimise your ATDW profile.

Register here
Writing A Description

Eligibility criteria

To list on the ATDW, your business or event must meet the following criteria:

  • Operate within Australia
  • Provide a tourism or leisure experience
  • Have a physical presence in Victoria where visitors can access your product or service
  • Align with of the following profile categories: Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service
  • Tour operators and Accommodation providers must provide a current ABN upon registration

For more information on eligibility and profile categories click here.

More information

ATDW information and resources >

Contact Visit Victoria's dedicated ATDW Support Team:

P:    1300 306 366 (during business hours)

E:    [email protected]