Australian Tourism Data Warehouse (ATDW) has partnered with Google to link your ATDW profile to your Google Business Profile. This functionality allows the changes you make to your ATDW Profile to automatically update your linked Google Business Profile. This functionality also allows you to view valuable Google generated statistics and insights from your ATDW account.
A Google profile is the summary information that appears in Google Search and on Google Maps when the name of your business is searched. A Google Business Profile is the tool that enables you to control how your business information shows up on Google. The Google Business Profile forms a valuable part of the consumer journey. Click for more information about how to add or claim your Google Business Profile.
By linking your ATDW profile to your Google Business Profile, you can update more of your digital marketing channels with minimal effort, and save time. For example, when you need to update your business phone number, instead of updating both your ATDW account and your Google Business Profile, you can just update ATDW profile and the updates will automatically sync to the associated Google Business Profile. Applicable fields that will sync from ATDW to a linked Google Business Profile include; Business Name, Business Type, Address, Phone Number, Website URL, Description, Opening Hours and Product Image/s.
Linking also allows you to view valuable Google generated statistics on your business' search performance in ATDW-Online.
There are 3 different ways you can link the Google Business Profile functionality in ATDW-Online as below.
Please note that only one Google Business Profile account can be linked to an ATDW account. If you have more than one Google Business Profile account for your different ATDW profiles, you will need to make one Business Profile account a "manager account" and transfer ownership of the other Business Profile profiles to that account.
Connect your Google Business Profile in the Insights section of your ATDW Profile.
OR Connect your Google Business Profile in the Account section of your ATDW Profile.
OR Connect your Google Business Profile after submitting your ATDW Profile for review
1. From ATDW-Online, click the "Connect Google My Business" or "Google My Business" button (as per the 3 options above)
2. A Google sign-in page will appear in a new pop-up window on your screen
3. Enter the log in details for your Business Profile account, or create an account if you don't have one
4. Navigate through the required steps. Review the terms and permission requests as required
5. Once all the steps are completed, your accounts will be connected and you'll be redirected to your ATDW account
Your Google Business Profile is now linked to your ATDW Profile and updates will sync to the corresponding Google Business Profile when they have been reviewed and accepted. ATDW fields that will sync to a Google Business Profile include; Business Name, Business Type, Address, Phone Number, Website URL, Description, Opening Hours and Product Image/s.
Through the ATDW-Online, you will also be able to view Google performance insights. These will appear when you click the 'Insights' section on the black menu and then select the profile. Google Insights can include the amount of views and searches generated for your business and where these engagements have come from. It may take some time for ATDW to receive the information from Google and therefore insights may not appear immediately.
Disconnecting: You can disconnect either a Business Profile or the account from your ATDW profiles/account. Upon disconnecting, you will be unable to view Google Insights. To disconnect a profile, click the 'Insights' section and select the profile/s to disconnect. To disconnect the entire account, use the 'account' section and disconnect Business Profile via the integration feature.