MATERIAL REQUIREMENTS
Style:
Template only
Size:
Vertical 41 x 166.48mm (WxH)
Images:
1 portrait orientation (minimum file size of 2MB)
Logo:
No
QR code:
No
Word Limit:
Body copy 55-65 words, Contacts/opening hours 30 words Max
COPY STYLE
Title:
Business name only. Catch phrases/slogans cannot be included
Body copy:
Font cannot be bold, underlined, capitalized or change in size
Address:
12 Example Street, Melbourne
Public Transport:
Tram: Route 35 (free City Circle) to stop 8 or 70 to stop 4
Train: Sandringham Line to Windsor Station *Two lines only
Open Hours:
Open: Daily, 9am to 5pm | Open: Mon–Sat, 6pm to 9pm (closed Good Friday) *One line only
Phone:
03 9585 4242 or 0425 856 952
Website:
example.com.au
Social media:
Maximum of 4 channels (ad will only include relevant symbols, not weblink or handle – refer to artwork example below)
ARTWORK EXAMPLES
PROOFING
When a proof has been designed, your partnership contact will email it to you. Partners are provided the opportunity to review their OVG print proof twice.
Note:
Maximum of 1 business can be promoted within this ad.
Image montages or images with text over the top will not be accepted.
Length of words can sometimes make word count vary.
Visit Victoria reserves the right to edit any submissions and make corrections, omit material, or do minor reorganisation required to achieve the consistent look and feel as per the OVG Editorial Style Guide.
Templated artwork is designed by Visit Victoria and approved by the partner.
Changes made beyond the second proof at the partners request will incur an additional fee of $60 per proof.
Screen representation for colour matching cannot be guaranteed and will depend solely upon the advertiser’s computer hardware.
Visit Victoria will take no responsibility for dissatisfaction due to colour difference between proof and final printed product.
Official Visitor Products - Editorial & Advertising Guidelines 2026
If you’re supplying content for inclusion in Visit Victoria’s Official Visitor Products (including advertorial or other material) please read our Editorial Guidelines before you submit. They explain what we can publish, the approvals and substantiation we may request, and how we ensure content remains accurate, inclusive, family-friendly and compliant with public sector communication requirements.
Read our General Tips for supplying OVG copy and images
MATERIAL SUBMISSION QUESTIONS?
Email the team at: [email protected]