Coupons provide visitors to Melbourne and Victoria value-add or discount opportunities to encourage greater dispersal and yield. We recommend presenting a strong value proposition to maximise the opportunity.
MATERIAL REQUIRMENTS
Size:
57.5mm (wide) x 25mm (high)
Images:
No
Logo:
Maximum 1 logo (EPS or JPEG)
MUST PROVIDE
QR Code or Promo Code:
Example of promo code – OVG20
Word Limit:
35 words
COPY STYLE
Offer Heading:
Short eye-catching offer to draw readers attention
Business Name:
Business name only. Catch phrases/slogans cannot be included
Offer Details:
Font cannot be bold, underlined, capitalized or change in size
Address:
12 Example Street, Melbourne
Phone:
03 9585 4242
Website:
example.com.au
Email:
[email protected]
Terms and conditions:
Anything specific about the offer. Exclusions, unavailable dates, etc
COUPON EXAMPLES
See example of coupons spread and individual coupon below
PROOFING
When a proof has been designed, your partnership contact will email it to you. Partners are provided the opportunity to review their OVG coupon print proof twice.
Note:
In submitting a coupon, your business will not automatically be guaranteed a coupon. The coupons selected will be based on strength of offer, suitability to visitors and the season. Visit Victoria's decision is final.
Length of words can sometimes make word count vary.
All coupons must be valid for the entire duration of the season.
Visit Victoria reserves the right to edit any submissions and make corrections, omit material, or do minor reorganisation required to achieve the consistent look and feel as per the OVG Editorial Style Guide.
Changes made beyond the second proof at the partners request will incur an additional fee of $60 per proof.
Screen representation for colour matching cannot be guaranteed and will depend solely upon the advertiser’s computer hardware.
Visit Victoria will take no responsibility for dissatisfaction due to colour difference between proof and final printed product.
Official Visitor Products - Editorial & Advertising Guidelines 2026
If you’re supplying content for inclusion in Visit Victoria’s Official Visitor Products (including advertorial or other material) please read our Editorial Guidelines before you submit. They explain what we can publish, the approvals and substantiation we may request, and how we ensure content remains accurate, inclusive, family-friendly and compliant with public sector communication requirements.
Read our General Tips for supplying OVG copy and images
MATERIAL SUBMISSION QUESTIONS?
Email the team at: [email protected]