This placement is recommended for campaign and brand adverts.
MATERIAL REQUIREMENTS
Note: Alternative designs are allowed but must be approved by Visit Victoria’s editorial and design team prior to a specified deadline by our representative.
Size:
152 mm (wide) x 192 mm (high)
File Type:
High resolution PDF
Bleed:
5 mm bleed
Safe Type Area:
No text or logos 11mm from page edge: 130 x 170mm (Example)
Crop Marks:
No
Headline:
Impactful, short and simple - max 3-4 words
Subheadings:
If required, use subheadings to break down info - max two lines.
Body Copy:
Maintain proper white space ration - max 30 words.
Typography:
Avoid upper-case text longer than a few words.
Avoid using white font on pale colours or vertical text which is hard to read.
Background:
We recommend solid backgrounds.
Photography:
Use original photography that compliments the copy and is distinctive to your
Product. Use one of the following:
One hero image, or
One hero image + one of two smaller supporting images
Three images of equal size
Call to Action:
Include a call to action and/or unique and compelling offer
Contact Information:
Include contact information – not more than two lines
Print Ready Guidelines
All artwork to be submitted as a high res PDF
At least 5mm bleed
All colours to be CMYK, max colour saturation 280% TAC
Any text to be outlined / fonts embedded
For rich black we recommend C50, M10, Y10, K100. Use plain 100% black for text
Proofing
When a proof is ready for review on the OVHub, an email notification will be sent with a hyperlink to access the OVHub. Clients are granted the opportunity to review their OVG print proof two times.
Note:
Only one business/campaign message is suitable for this ad. If you wish to include more, we recommend template or advertorial placements.
Changes made beyond the second proof at the clients request will incur an additional fee of $60 per proof.
Screen representation for colour matching cannot be guaranteed and will depend solely upon the advertiser’s computer hardware.
Visit Victoria takes no responsibility for dissatisfaction due to colour difference between proof and final printed product.
All final artwork is at the discretion of Visit Victoria
ARTWORK EXAMPLES
- See below for artwork examples and helpful template to show the bleed, trim and safe text areas required
Read our General Tips for supplying OVG copy and images
MATERIAL SUBMISSION QUESTIONS?
Email the team at: [email protected]