MATERIAL REQUIREMENTS
Note: This placement is designed by Visit Victoria and approved by the partner.
Size:
152 x 192 mm (W x H)
Images:
1 x Hero Landscape image (300 dpi). 1 x Secondary image (optional). Please supply a selection of images for our Design team to choose from.
Logo:
Maximum 1 logo (vector format/Ai or EPS).
QR code:
No
Word Limit:
180-200 words. Contacts/opening hours 30-40 words Max
COPY STYLE
Title:
Business name only. Catch phrases/slogans cannot be included
Body copy:
Font cannot be bold, underlined, capitalized or change in size
Address:
12 Example Street, Melbourne
Public Transport:
Tram: Route 35 (free City Circle) to stop 5 or 70 to stop 4
Train: Sandringham Line to Windsor Station
Open Hours:
Open: Daily, 9am to 5pm | Open: Mon–Fri, 6pm to 9pm (closed Good Friday)
Phone:
03 9585 4242 or 0425 856 952
Website:
example.com.au
Social media:
Maximum of 4 channels (note only social media icons will be displayed)
ARTWORK EXAMPLE
PROOFING
When a proof has been designed, your partnership contact will email it to you. Partners are provided the opportunity to review their OVG print proof twice.
Note:
Maximum of 1 business can be promoted within this ad.
Image montages or images with text over the top will not be accepted.
Length of words can sometimes make word count vary.
Visit Victoria reserves the right to edit any submissions and make corrections, omit material, or do minor reorganisation required to achieve the consistent look and feel as per the OVG Editorial Style Guide.
Changes made beyond the second proof at the partners request will incur an additional fee of $60 per proof
Screen representation for colour matching cannot be guaranteed and will depend solely upon the advertiser’s computer hardware. Background colour may differ from the editorial pages.
Visit Victoria will take no responsibility for dissatisfaction due to colour difference between proof and final printed product.
All final artwork is at the discretion of Visit Victoria.
Official Visitor Products - Editorial & Advertising Guidelines 2026
If you’re supplying content for inclusion in Visit Victoria’s Official Visitor Products (including advertorial or other material) please read our Editorial Guidelines before you submit. They explain what we can publish, the approvals and substantiation we may request, and how we ensure content remains accurate, inclusive, family-friendly and compliant with public sector communication requirements.
Read our General Tips for supplying OVG copy and images
MATERIAL SUBMISSION QUESTIONS?
Email the team at: [email protected]