This placement is recommended for campaign and brand adverts.
MATERIAL REQUIREMENTS
Note: Alternative designs are allowed but must be approved by Visit Victoria’s editorial and design team prior to a specified deadline by our representative.
Size: | 304 mm (wide) x 192 mm (high) |
File Type: | High resolution PDF |
Bleed: | 5 mm bleed |
Crop Marks: | No |
Headline: | Impactful, short and simple - max 3-4 words |
Subheadings: | If required, use subheadings to break down info - max two lines. |
Body Copy: | Maintain proper white space ration - max 50 words. |
Typography: | Avoid upper-case text longer than a few words. Avoid using white font on pale colours or vertical text which is hard to read. |
Background: | We recommend solid backgrounds. |
Photography: | Use original photography that compliments the copy and is distinctive to your Product. Use one of the following:
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Call to Action: | Include a call to action and/or unique and compelling offer |
Contact Information: | Include contact information – not more than two lines |
Print Ready Guidelines
- All artwork to be submitted as a high res PDF
- At least 5mm bleed
- All colours to be CMYK, max colour saturation 280% TAC
- Any text to be outlined / fonts embedded
- For rich black we recommend C50, M10, Y10, K100. Use plain 100% black for text
Proofing
When a proof is ready for review on the OVhub, an email notification will be sent with a hyperlink to access the OVhub. Clients are granted the opportunity to review their OVG print proof two times.
Note:
- Only one business/campaign message is suitable for this ad. If you wish to include more, we recommend template or advertorial placements.
- Avoid placing important information or text within the middle 10mm of artwork to ensure this information isn’t illegible in the spine of the guide.
- Changes made beyond the second proof at the clients request will incur an additional fee of $60 per proof.
- Screen representation for colour matching cannot be guaranteed and will depend solely upon the advertiser’s computer hardware.
- Visit Victoria takes no responsibility for dissatisfaction due to colour difference between proof and final printed product.
- All final artwork is at the discretion of Visit Victoria.
ARTWORK EXAMPLES
PROOFING
When a proof is ready for review on the OVhub, an email notification will be sent with a hyperlink to access the OVhub. Clients are granted the opportunity to review their OVG print proof two times.
Note:
- Changes made beyond the second proof at the clients request will incur an additional fee of $60 per proof.
- Screen representation for colour matching cannot be guaranteed and will depend solely upon the advertiser’s computer hardware.
- Visit Victoria will take no responsibility for dissatisfaction due to colour difference between proof and final printed product.
Read our General Tips for supplying OVG copy and images
MATERIAL SUBMISSION QUESTIONS?
Email the team at: [email protected]