Supporting recovery in the Grampians Wimmera Mallee

With bushfires in the Grampians and Wimmera Mallee now contained, Visit Victoria is working collaboratively with Grampians Wimmera Mallee Tourism and local industry to promote visitation. In mid-January, Visit Victoria arranged for Nine News to visit Halls Gap and Pomonal, which resulted in the spectacular landscapes of the region being broadcast directly into hundreds of thousands of homes twice in one week – with a reopening story and a second feature on impacted wineries.
 
In addition, the Grampians and Wimmera Mallee has featured in a Visit Victoria e-newsletter to our database of 180,000 subscribers, in Instagram reels on @visitmelbourne and live reads on Melbourne’s number one radio show, 3AW Breakfast. Visit Victoria will continue to find opportunities to showcase this distinctive part of Victoria through destination marketing and supporting our regional event partners, the 2025 Wimmera Steampunk Festival (9-13 April) and Grampians Grape Escape (2-4 May).