Soaking up the night with Stella the Stargazer
Stella the Stargazer, Visit Victoria’s limited-edition off-grid accommodation experience, has continued to showcase the beauty of Victorian destinations in 2024.
The Goulburn Valley has enjoyed a boost to local tourism during the off-peak period, with the locally designed and built tiny home just finishing a booked out three-month residence at Tahbilk Estate in Nagambie. The visit to Goulburn Valley follows a sold-out 2024 winter season at Delatite Winery in Mansfield.
Stella attracted significant media interest across both destinations, with Visit Victoria coordinating an immersion program for key lifestyle and travel publications including Timeout Melbourne, Escape and 3AW. The activation has had positive flow on benefit for the regions, such as for Elsewhere at SAM in Shepparton, which was featured in Timeout Recommends as one of the 15 best venues in regional Victoria thanks to the famil.
Visit Victoria also hosted influential local foodies at Stella like Nat Wolf (winner of MasterChef) and Jack Shaw (chef at Hope Street Radio), who created Instagram content of their stay. View Nat’s post here and Jack’s post here.
Stella the Stargazer forms part of Visit Victoria’s ‘Every bit different’ global marketing campaign which aims to grow the visitor economy by showcasing Victoria as a place of incredible diversity, passion and creativity.