More Bendigo product now 'internationally ready'

Visit Victoria delivered two new workshops in Bendigo in February to encourage businesses to become internationally ready.

The morning session gave six participants an overview of the growth potential of international markets and insights into what they would need to consider for traditional travel trade partners and online travel agents. In the afternoon, 13 businesses gained an understanding of how smaller attractions and hospitality could work effectively with partners in the international space.

The workshops have generated several leads, supporting the increase in export ready products in this region.