Marketing Excellence Program equips businesses with new skills

Visit Victoria’s Marketing Excellence Program continues to equip outstanding businesses to deliver exceptional experiences across the state, with 17 Victorian tourism operators graduating this year’s program.

Over a series of in-person workshops, the participants worked on their business’ brand, digital marketing and media skills, as well as conducting business-to-business meetings with Visit Victoria’s team.

It was the fourth iteration of the program, which has been running since 2022.