Victoria’s diverse regions offer prime locations to host events, whether it be by the beach or in the bush, there are exciting opportunities.
Regional Victoria’s annual festival, sporting and cultural calendar grows from strength to strength, offering an enriching experience to visitors amplified by local heritage and warm hospitality.
Access to regional Victoria via public and private transport networks has never been easier, along with diverse accommodation and facility offerings - Victoria is an attractive host for major events looking to expand.
Some of the world’s best events are held in regional Victoria including the longest running surfing event, the Rip Curl Pro at Bells Beach (now secured until 2022), the elite WorldTour cycling event of the Cadel Evans Great Ocean Road Race, White Night Ballarat and many more.
As Victoria is the number one State for hosting events in Australia, there is a constant hunger for new event offerings. At Visit Victoria, we play a lead role in partnering with international and domestic event organisers and community groups to attract, develop, market and build strategically aligned events that highlight a regions attributes, infrastructure and facilities. These events provide crucial economic opportunities for hard-working communities, whilst boosting Victoria’s credentials as a global events destination.
1) Regional Events Fund (REF)
In July 2016 the Victorian State Government announced the REF, providing opportunities to event owners to secure and develop events that provide job opportunities to the community and value to the visitor economy. Over 180 events have been funded through the program so far.
2) Regional Events and Innovation Fund (REIF)
In May 2018, the Victorian State Government introduced the new REIF. The REIF is designed to support unique regional initiatives, original event proposals and develop innovative regional campaigns, services and products. It will promote better connected technology and tools across regions to assist Regional Tourism Boards (RTB's), tourism organisations, councils, businesses and consumers.