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Bidding, Building & Delivering World-Class Events

Visit Victoria is responsible for attracting events to Melbourne and Victoria and maximising the benefits from the state's world-class major events calendar. We drive the growth of a diverse, year-round calendar of major, regional and business events across the State of Victoria.

Major Events

Major events are a significant contributor to Victoria's visitor economy. We acquire, market and deliver an exciting calendar of major events across sport, creative arts, visual arts, culinary, fashion and retail.


Regional Events

The regional events team attracts, supports and retains strong consumer events that drive visitation to regional Victoria that align to regional tourism brands whilst providing local economic benefits.


Business Events

The Melbourne Convention Bureau bids, buys and builds business events that deliver economic benefits to the State and strategic partners, positioning Melbourne as a first-choice destination.