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Latest Victorian Visitor Economy Results

The visitor economy extends beyond the activities and economic impact of leisure tourists to encompass visitors travelling for business, work, education and visiting friends and relatives.

Victoria has long been a leader for major events and business conferences, food and wine, artistic and cultural experiences and areas of outstanding natural scenic beauty and has built a reputation as a diverse and compelling destination.

Latest visitor economy results ending March 2018.

VICTORIA
(As at March 2018)

Total expenditure
($AUD billion)

Market share (%)

Market share change (% points)

Year on year total expenditure growth (% points)

Visitor economy target growth (% per annum) 

Total expenditure

26.8

23.3%

0.6%

8.6%

5.3%

Total overnight

21.6

23.0%

0.6%

8.5%

5.7%

Interstate overnight

6.7

22.4%

0.0%

4.9%

4.8%

Intrastate overnight

6.9

19.6%

0.8%

10.1%

4.8%

International

8.0

27.6%

0.9%

10.3%

7.4%

Daytrips

5.2

25.0%

0.7%

9.1%

4.0%