Replenish the soul, reconnect with nature and share the best of outdoor life in the vibrant Murray River region featuring Australia's longest and most iconic river. Splash around on sandy river beaches with the kids, wander through towering red gum forests and savour the famous food, wine and local produce.
$1B | Gross Regional Product generated by tourism industry (2016 - 2017 Satellite Account) |
12,000 | Total Employment generated by the tourism industry (2016 - 2017 Satellite Account) |
61,000 | International Overnight Visitors |
$84M | International Overnight Expenditure |
3.8M | Domestic Daytrip Visitors |
2.5M | Domestic Overnight Visitors |
$1.5B | Domestic Visitor Expenditure |
Data Sources: International and National Visitor Survey Results by Tourism Research Australia and The State Tourism Satellite Accounts, 2016-17 Report by Tourism Research Australia.
Detailed visitation insights by Tourism, Events and Visitor Economy (TEVE) Research Unit.
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