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The Murray Insights

Replenish the soul, reconnect with nature and share the best of outdoor life in the vibrant Murray River region featuring Australia's longest and most iconic river. Splash around on sandy river beaches with the kids, wander through towering red gum forests and savour the famous food, wine and local produce.

Well known for

  • Longest and most iconic river in Australia - The Murray River
  • Pink salt lakes
  • Riverboats
  • Murray River recreation and water activities
  • Local produce
  • Red Gum forests
  • Sandy river beaches
Regional Tourism Summary (year ending June 2019)


  • 0 M Domestic and international visitors
  • $ 0 B Estimated visitor spend
  • 0 Approx jobs generated 2016/17
Key Insights (Year Ending June 2019)
$1BGross Regional Product generated by tourism industry (2016 - 2017 Satellite Account)
12,000Total Employment generated by the tourism industry (2016 - 2017 Satellite Account) 
61,000International Overnight Visitors
$84MInternational Overnight Expenditure
3.8MDomestic Daytrip Visitors 
2.5MDomestic Overnight Visitors 
$1.5BDomestic Visitor Expenditure

Data Sources: International and National Visitor Survey Results by Tourism Research Australia and The State Tourism Satellite Accounts, 2016-17 Report by Tourism Research Australia.


Festival and Arts

  • Riverboats Music Festival
  • Shepparton Festival
  • Cullulleraine Music Festival
  • Echuca Moama Winter Blues Festival
  • Lake Mulwala Kids Festival


  • Cycling - BMX Australia National Championships 
  • Adventure - Massive Murray Paddle (404km in 5 days)
  • Bull Riding - Professional Bull Riding (PBR) Wodonga