Replenish the soul, reconnect with nature and share the best of outdoor life in the vibrant Murray River region featuring Australia's longest and most iconic river. Splash around on sandy river beaches with the kids, wander through towering red gum forests and savour the famous food, wine and local produce.
Well known for
- Longest and most iconic river in Australia - The Murray River
- Pink salt lakes
- Riverboats
- Murray River recreation and water activities
- Local produce
- Red Gum forests
- Sandy river beaches
Key Insights
| $1B | Gross Regional Product generated by tourism industry (2016 - 2017 Satellite Account) |
| 12,000 | Total Employment generated by the tourism industry (2016 - 2017 Satellite Account) |
| 61,000 | International Overnight Visitors (Year ending December 2018) |
| $66M | International Overnight Expenditure (Year ending December 2018) |
| 3.3M | Domestic Daytrip Visitors (Year ending December 2018) |
| 2.5M | Domestic Overnight Visitors (Year ending December 2018) |
| $1.3M | Domestic Visitor Expenditure (Year ending December 2018) |
Data Sources: International and National Visitor Survey Results by Tourism Research Australia and The State Tourism Satellite Accounts, 2016-17 Report by Tourism Research Australia.
Further Regional Visitation Results
Detailed visitation insights by Tourism, Events and Visitor Economy (TEVE) Research Unit.
ViewEvents
Festival and Arts
- Riverboats Music Festival
- Shepparton Festival
- Cullulleraine Music Festival
- Echuca Moama Winter Blues Festival
- Lake Mulwala Kids Festival
Sports
- Cycling - BMX Australia National Championships
- Adventure - Massive Murray Paddle (404km in 5 days)
- Bull Riding - Professional Bull Riding (PBR) Wodonga
