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Melbourne Insights

There is a twist at every turn in Melbourne... find art, bars and restaurants in laneways, retail therapy for any budget and an unrivaled live music scene. Melbourne is a to do city, with an enviable list of sporting and cultural events to enjoy. 

Well-known for

  • Major events (sports, theatre, visual arts and more) 
  • Live music
  • Boutique shopping
  • Culinary (casual to fine dining)
  • Coffee
  • Rooftop bars
Regional Tourism Summary (year ending June 2019)


  • 0 M Domestic and international visitors
  • $ 0 B Estimated visitor spend
  • 0 Approx jobs generated 2016/17
Key Insights (Year Ending June 2019)
$15.7BGross Regional Product generated by tourism industry (2016 - 2017 Satellite Account)
119,800Total Employment generated by the tourism industry (2016 - 2017 Satellite Account) 
2.9MInternational Overnight Visitors 
$8.0BInternational Overnight Expenditure
21.8MDomestic Daytrip Visitors
11.0MDomestic Overnight Visitors
$11.5BTotal Domestic Visitor Expenditure

Data Sources: International and National Visitor Survey Results by Tourism Research Australia and The State Tourism Satellite Accounts, 2016-17 Report by Tourism Research Australia.


Festival and Arts

  • Melbourne International Film Festival 
  • Melbourne International Comedy Festival 
  • Melbourne International Flower and Garden Show 
  • Melbourne Winter Masterpieces - National Gallery of Victoria 
  • Virgin Australia Melbourne Fashion Festival 
  • White Night Melbourne
  • Major theatre productions throughout the year


  • Australian Football League
  • Tennis - Australian Open Grand Slam - tennis
  • Cricket - Boxing Day Test Match, One Day and Twenty20 International 
  • Motorsport - Formula 1 Australian Grand Prix 
  • Horse Racing - Melbourne Cup Carnival
  • Running - Melbourne Marathon