There is a twist at every turn in Melbourne... find art, bars and restaurants in laneways, retail therapy for any budget and an unrivaled live music scene. Melbourne is a to do city, with an enviable list of sporting and cultural events to enjoy.
Well-known for
- Major events (sports, theatre, visual arts and more)
- Live music
- Boutique shopping
- Culinary (casual to fine dining)
- Coffee
- Rooftop bars
Melbourne Tourism Bodies
Key Insights (Year Ending June 2019)
| $15.7B | Gross Regional Product generated by tourism industry (2016 - 2017 Satellite Account) |
| 119,800 | Total Employment generated by the tourism industry (2016 - 2017 Satellite Account) |
| 2.9M | International Overnight Visitors |
| $8.0B | International Overnight Expenditure |
| 21.8M | Domestic Daytrip Visitors |
| 11.0M | Domestic Overnight Visitors |
| $11.5B | Total Domestic Visitor Expenditure |
Data Sources: International and National Visitor Survey Results by Tourism Research Australia and The State Tourism Satellite Accounts, 2016-17 Report by Tourism Research Australia.
Further Regional Visitation Results
Detailed visitation insights by Tourism, Events and Visitor Economy (TEVE) Research Unit.
ViewEvents
Festival and Arts
- Melbourne International Film Festival
- Melbourne International Comedy Festival
- Melbourne International Flower and Garden Show
- Melbourne Winter Masterpieces - National Gallery of Victoria
- Virgin Australia Melbourne Fashion Festival
- White Night Melbourne
- Major theatre productions throughout the year
Sports
- Australian Football League
- Tennis - Australian Open Grand Slam - tennis
- Cricket - Boxing Day Test Match, One Day and Twenty20 International
- Motorsport - Formula 1 Australian Grand Prix
- Horse Racing - Melbourne Cup Carnival
- Running - Melbourne Marathon
