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High Country Insights

Taste your way around the High Country's villages and receive warm welcomes from the families who run the gourmet restaurants and boutique wineries. Ski over the Alps in winter, and return in the warmer months for a breathtaking array of adventure activities.

Well known for

  • Mountain adventures 
  • Cycling 
  • Local produce
  • Alpine peaks and valleys
  • Skiing and snowboarding
Regional Tourism Summary (year ending December 2018)

High Country

  • 0 M Domestic and international visitors
  • $ 0 B Estimated visitor spend
  • 0 Approx jobs generated 2016/17
Key Insights
$710MGross Regional Product generated by tourism industry (2016 - 2017 Satellite Account)
8,300Total Employment generated by the tourism industry (2016 - 2017 Satellite Account) 
38,000International Overnight Visitors (Year ending December 2018)
$26MInternational Overnight Expenditure (Year ending December 2018)
2MDomestic Daytrip Visitors (Year ending December 2018)
1.9MDomestic Overnight Visitors (Year ending December 2018)
$1.1MDomestic Visitor Expenditure (Year ending December 2018)

Data Sources: International and National Visitor Survey Results by Tourism Research Australia and The State Tourism Satellite Accounts, 2016-17 Report by Tourism Research Australia.


Festival and Arts

  • Tastes of Rutherglen
  • Wall to Wall Festival (street art festival)
  • High Country Harvest
  • Wines Fit for a King
  • High Country Balloon Fiesta
  • Wangaratta Jazz & Blues Festival
  • Opera In the Alps


  • Hiking - Three Peaks Challenge
  • Cycling - High Country Women's Cycling
  • Cycling - Audax Alpine Classic