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Great Ocean Road Insights

Where untamed spirits create inspirational wonder - Set off on your own Great Ocean Road adventure and experience one of the world's most scenic coastal drives. See the towering 12 Apostles, get up close to native wildlife and take in iconic surf breaks.

Well-known for

  • Big nature
  • Active adventure 
  • Surf and saltwater wellness
  • Great Ocean Road and 12 Apostles
  • Bells Beach
  • Cape Otway
Regional Tourism Summary (year ending December 2018)

Great Ocean Road

  • 0 M Domestic and international visitors
  • $ 0 B Estimated visitor spend
  • 0 Approx jobs generated 2016/17
Key Insights
$994MGross Regional Product generated by tourism industry (2016 - 2017 Satellite Account)
11,200Total Employment generated by the tourism industry (2016 - 2017 Satellite Account) 
239,000International Overnight Visitors (Year ending December 2018)
$115MInternational Overnight Expenditure (Year ending December 2018)
3MDomestic Daytrip Visitors (Year ending December 2018)
2.2MDomestic Overnight Visitors (Year ending December 2018)
$1.2MDomestic Visitor Expenditure (Year ending December 2018)

Data Sources: International and National Visitor Survey Results by Tourism Research Australia and The State Tourism Satellite Accounts, 2016-17 Report by Tourism Research Australia.


Festival and Arts

  • Port Fairy Folk Festival
  • Lorne Sculpture Biennale
  • International Lighthouse Weekend
  • Surf Coast Arts Trail
  • Winter Wild
  • Falls Festival
  • Apollo Bay Seafood Festival


  • Running - Great Ocean Road Running Festival (including marathon)
  • Surfing - Rip Curl Surf Pro Classic
  • Horse Racing - Warrnambool Racing Carnival 
  • Cycling - Cadel Evans Great Ocean Road Race (WorldTour)
  • Cycling - Amy's Gran Fondo 
  • Action Sports - World Kiteboard League
  • Swimming - Lorne Pier to Pub (largest ocean water swim in the world)