Where untamed spirits create inspirational wonder - Set off on your own Great Ocean Road adventure and experience one of the world's most scenic coastal drives. See the towering 12 Apostles, get up close to native wildlife and take in iconic surf breaks.
Well-known for
- Big nature
- Active adventure
- Surf and saltwater wellness
- Great Ocean Road and 12 Apostles
- Bells Beach
- Cape Otway
Key Insights (Year Ending June 2019)
| $994M | Gross Regional Product generated by tourism industry (2016 - 2017 Satellite Account) |
| 11,200 | Total Employment generated by the tourism industry (2016 - 2017 Satellite Account) |
| 251,000 | International Overnight Visitors |
| $109M | International Overnight Expenditure |
| 3.7M | Domestic Daytrip Visitors |
| 2.6M | Domestic Overnight Visitors |
| $1.3B | Domestic Visitor Expenditure |
Data Sources: International and National Visitor Survey Results by Tourism Research Australia and The State Tourism Satellite Accounts, 2016-17 Report by Tourism Research Australia.
Further Regional Visitation Results
Detailed visitation insights by Tourism, Events and Visitor Economy (TEVE) Research Unit.
ViewEvents
Festival and Arts
- Port Fairy Folk Festival
- Lorne Sculpture Biennale
- International Lighthouse Weekend
- Surf Coast Arts Trail
- Winter Wild
- Falls Festival
- Apollo Bay Seafood Festival
Sports
- Running - Great Ocean Road Running Festival (including marathon)
- Surfing - Rip Curl Surf Pro Classic
- Horse Racing - Warrnambool Racing Carnival
- Cycling - Cadel Evans Great Ocean Road Race (WorldTour)
- Cycling - Amy's Gran Fondo
- Action Sports - World Kiteboard League
- Swimming - Lorne Pier to Pub (largest ocean water swim in the world)
