A wealth of enriching experiences. Discover the legacy of Victoria's gold rush, see some of Australia's best regional art galleries and join in the fun at local festivals.
Well known for
- Rich history and architecture
- Regional art galleries and exhibitions
- Arts and sporting events
- Local festivals
Regional Tourism Boards
- Visit Ballarat- Corporate
- Bendigo Tourism - Corporate
Key Insights (Year Ending June 2019)
| $841M | Gross Regional Product generated by tourism industry (2016 - 2017 Satellite Account) |
| 8,900 | Total Employment generated by the tourism industry (2016 - 2017 Satellite Account) |
| 50,000 | International Overnight Visitors |
| $45M | International Overnight Expenditure |
| 5.5M | Domestic Daytrip Visitors |
| 1.9M | Domestic Overnight Visitors |
| $1.2B | Domestic Visitor Expenditure Total |
Data Sources: International and National Visitor Survey Results by Tourism Research Australia and The State Tourism Satellite Accounts, 2016-17 Report by Tourism Research Australia.
Further Regional Visitation Results
Detailed visitation insights by Tourism, Events and Visitor Economy (TEVE) Research Unit.
ViewEvents
Festival and Arts
- Castlemaine State Festival
- Regional Centre for Culture
- Plate Up Ballarat
- Ballarat Foto Biennale
- Ballarat Winter Festival
- Sovereign Hill Winter Wonderlights
- Season of the Arts: BOAA
- Summer of Sounds (Live Music)
- Illumin8
- Bendigo Uncorked
- Bendigo Easter Festival
Sports
- Cycling - Australia Road National Championships
- Australian Football - AFL Western Bulldogs
- Table Tennis - World Junior Table Tennis Championships
