Subject to public health advice, some restrictions are being eased across Victoria. Find out more about the roadmap that outlines the steps Victoria is taking to reopen.
We know it has been a challenging year for the Victorian tourism industry with huge impacts from bushfires and coronavirus (COVID-19). At Visit Victoria, we’re doing everything we can to support our friends across the tourism, during this difficult time.
Throughout the year, we have worked closely with government, health authorities, Regional Tourism Boards and industry to respond to the impacts of COVID-19 on Victoria's tourism events and hospitality sectors.
On Sunday 23 August, Visit Victoria launched the Click for Vic campaign which encourages Victorians to get behind the tourism industry by buying local products online.
The campaign aims to connect consumers with Victorian businesses offering at-home, virtual or delivered to your door experiences and to help keep businesses operating during this unprecedented time in our history.
We are also working on tourism marketing strategies to support the industry in recovery, which will be activated at the appropriate time.
The Victoria Tourism Industry Council (VTIC) has also been critical in its role of supporting and advocating for industry. For latest updates please visit the VTIC hub.
Our major event and Melbourne Convention Bureau teams are working on future bids and acquisition opportunities to entice future travel once it’s safe to do so.
If you have any questions specifically on the tourism sector in Victoria, please email us at [email protected]
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