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ATDW Profiles for Victorian tourism businesses

Visit Victoria will re-introduce fees for Australian Tourism Data Warehouse (ATDW) business listings from 1 July 2023. Events and not-for-profit businesses will remain free to list.

Existing business listings that were due to expire in the first half of 2023 will be extended at no cost, to a date within July to October 2023.  

Businesses creating a new profile can continue to access a free ATDW coupon code (up to 30 June 2023). Events and NFPs do not need a coupon code to be listed.

Coupon codes are dispensed by Regional Tourism Boards and some local councils (for businesses operating in regional Victoria). Please find Regional Tourism Board contact details below for more information and to request a coupon code. If your business operates in Melbourne, please visit this page.

Creating a profile:

  1. Confirm that your business meets ATDW eligibility criteria. If you're unsure of your eligibility, contact us.
  2. Request a coupon code from your Regional Tourism Board or local council. This will be applied at the payment stage of the profile creation process in ATDW-Online. You can find the contact details of your RTB or local council further below.
  3. In the meantime, we recommend you prepare a description of your business. Aim for 2-3 short paragraphs at a maximum of 200 words. You'll also need a selection of five to 10 high-quality landscape images to showcase your business.
  4. Once you have your coupon code, description and images ready, go to to register an account and create your profile. You can find some instructions to guide you here.

Renewing a profile:

ATDW profiles require renewal every 12 months. Profiles can be renewed from 30 days to their expiry or any time after they have expired. Your profile's expiry date can be found on your ATDW-Online dashboard.

  1. Contact your Regional Tourism Board for a coupon code. You should not apply for a coupon code until you receive a renewal notification from ATDW. Coupon codes are not required for Events or NFP organisations
  2. Log in to your ATDW-Online account, locate your profile and click on RENEW
  3. Review and update your profile details
  4. Click on RENEW
  5. Proceed to the payment page and enter your coupon code. Click on APPLY COUPON and PLACE ORDER
  6. Your profile will be processed and republished within 1-2 business days

Not sure if you already have an ATDW profile?

Contact Visit Victoria's ATDW Team at [email protected] or on 1300 306 366.

Regional Tourism Board contact details

Find below the contact details of your Regional Tourism Board or Local Council for further information on this offer and to request an ATDW coupon code.

Coupon codes are not required for Events, NFP organisations or government-owned tourism attractions.

Victorian Tourism Region   Regional Tourism Board contact details
Daylesford & the Macedon RangesDaylesford Macedon Tourism
E: [email protected]
Geelong & the Bellarine  Tourism Greater Geelong & the Bellarine
E: [email protected]
P: 03 5223 2588
GippslandDestination Gippsland
E: [email protected]
Goldfields - BallaratCity of Ballarat
E: [email protected]
Goldfields - BendigoCity of Greater Bendigo/Bendigo Tourism & Heathcote:
Melissa Jensen [email protected]
Central Goldfields Shire Council:
Emma Little [email protected] 
Mount Alexander Shire
Jessica McNamara [email protected]
Loddon Shire
Faith Cooper [email protected]

General (Bendigo Tourism): Justine Blacklock
[email protected]  
Grampians & Wimmera Mallee
Grampians Tourism
E: [email protected]
Great Ocean RoadGreat Ocean Road Regional Tourism
E: [email protected]
High CountryTourism North East
(excl. Yarra Valley & Mornington Peninsula)
Visit Victoria
W: Visit Victoria's ATDW Support Team
Mornington PeninsulaMornington Peninsula Regional Tourism
E: [email protected]
Phillip IslandDestination Phillip Island
E: [email protected]
The MurrayMurray Regional Tourism
E: [email protected]
Yarra Valley & the Dandenong RangesYarra Ranges Tourism
E: [email protected]
P: 03 8739 8000
Local Government Area
Cardinia Shire CouncilCardinia Shire Council
E: [email protected]
P: 1300 787 910
Mitchell Shire CouncilMitchell Shire Council
E: [email protected]
P: 03 5799 0233    
Moorabool Shire Council Moorabool Shire Council
E: [email protected]
Greater Shepparton City CouncilGreater Shepparton City Council
E: [email protected] 
Strathbogie Shire CouncilStrathbogie Shire Council
E: [email protected]
P: 03 5795 0093 

Free online training

Register for a free, online training session hosted by Visit Victoria to learn how to create, update and optimise your ATDW profile.

Register here
Writing A Description


What is the ATDW and how does it work?
The ATDW is a digital content distribution platform for the Australian tourism industry. It provides Australian tourism businesses and events with increased online exposure through a single, self-managed listing that appears on many tourism platforms including, and official region websites.
How to I get a coupon code to activate my free listing?
Contact your Regional Tourism Board for a coupon code.
I operate in an area that is not aligned with a Regional Tourism Board. How do I claim my free listing?
Contact your local council via the details in the above table or contact Visit Victoria's ATDW team at [email protected]
Do I need a coupon code to list an event on ATDW?
No. Listings for events, NFP or government-owned attractions do not require a coupon code to be published.
What is the eligibility criteria for having an ATDW listing?
Your business or event must have a physical presence in Australia, provide a direct experience to the leisure tourist and fit in to one of the following listing categories: Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service. Tour operators and Accommodation providers must provide a current ABN upon registering an ATDW account.
How do I reset my password to log in to ATDW-Online?
Go to and click on the 'Forgot password' link in the top right corner. Enter your username (email address) and an email will be sent to you with further instructions.
I'm not sure if I have registered with ATDW in the past. How can I find out?
Please contact Visit Victoria's ATDW team for help on 1300 306 366 or at [email protected]
How to I find out when my listing is due to expire?
You can find your listing expiry date in the listing summary information on your ATDW-Online dashboard.