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ATDW Newsletter - September 2020

Free ATDW listing offer extended to 31 October

In June, Visit Victoria announced free 12-month ATDW listings for all Victorian tourism businesses thanks to support of the Victorian Government and Regional Tourism Boards.

We are pleased to extend the deadline to renew an expired listing or create a new listing free of charge – the closing date is now 31 October 2020.

Already have a live listing? There's nothing you need to, as your listing expiry date has already been extended.

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Are you yet to activate a new or expired listing? Follow these two simple steps:

1. Get your coupon code

If you're a for-profit business, you'll need a coupon code to activate a new or expired listing.

If you operate in Regional Victoria, contact your Regional Tourism Board (RTB) for a coupon code.

If you operate in Melbourne, contact Visit Victoria's ATDW Team for a coupon code.

2. Go to ATDW-Online to redeem your code and activate your listing

Not sure what the status of your listing is? Contact Visit Victoria's ATDW Support Team at [email protected] or on 1300 306 366.

Free online training sessions

Visit Victoria is running more ATDW training sessions for industry in October.

If you need some help completing your listing, redeeming your coupon code, uploading images, optimising your description, or have any other questions, join the team for a free, live webinar by registering at the link below.

Register here
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Click For Vic Campaign

Click for Vic is Visit Victoria’s new marketing campaign that encourages Victorians to get behind the tourism industry by buying local products online. The response from industry and consumers to the campaign has been overwhelmingly positive so far.

Businesses can find out how to get involved by reading the industry toolkit and campaign FAQ.

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The Click for Vic web pages feature a selection of products to that will inspire Victorians to support the local tourism industry. While we can't feature everyone on these pages, we encourage businesses to keep their ATDW listing up to date with images of their shoppable online products to improve their chances of being featured.

Update your ATDW listing >

We have also partnered with some e-commerce websites to help more businesses get involved and sell their products. The Victorian Country Market is a great option for many businesses and is free to sign up. It features beer, wine, cider, spirits, fruit, vegetables, grocery, meat, fish, poultry, smallgoods, crafts and more. Take a read of the FAQ to find out more about becoming a stallholder.

COVID-19 Accreditation

ATDW is now collecting national industry COVID programs within the Accreditation section of listings.

If your business has completed these programs, displaying them on your ATDW listing will help to communicate that your business has taken appropriate steps to provide a safe environment for your customers and staff.

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To find out more about these programs, see below:

How to add these accreditations to your ATDW listing:

  1. Log in at
  2. Locate your listing on your dashboard and select UPDATE
  3. Navigate to the section titled 'Accreditations' on the orange left hand side menu
  4. Select the accreditation programs you have completed from the list (please only select accreditation that is valid)
  5. Click on SEND FOR REVIEW to have your updates approved and published

Enhanced listings for wine operators

Wine Australia is investing in the development of new wine related functionality to the ATDW, as part of the Australian Government’s $50 million Export and Regional Wine Support Package.

These enhancements will help wineries and wine tourism operators more effectively market their businesses and increase their online exposure to attract more international visitors to Australia’s wine regions.

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Enhancements made to listings in the Food and Drink category include new cuisine types like wine and platters; new facilities like pop up wine bar; wine varieties, wine styles and practices and wine regions. This is especially relevant for wineries and cellar doors.

These are outlined in a comprehensive guide developed by Wine Australia.

Wine Australia webinar

Wine Australia will be running a webinar briefing for Victorian wine producers to talk about these ATDW enhancements. Register for the free webinar, delivered by the Australian Tourism Export Council (ATEC) and Visit Victoria, at the link below.

Topic: Wine Australia ATDW Enhancements

Date: Tuesday, October 27th 2:00pm

Registration: Register here

NEW user guides

Visit Victoria has developed new PDF user guides to help you navigate the ATDW-Online  registration and listing creation process.

A dedicated guide has been created for each operator listing category and includes advice for filling out each section of a listing to a quality standard.

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What else is new in ATDW-Online?

  • 'Shop Now' URL - if your business sells products such as souvenirs, produce, gifts or art on your website, you can now add a direct store or shopping URL to your ATDW listing.
  • It's now easier to upload images to your ATDW listing - The minimum required file size has been reduced to 1600 x 1200 pixels. Images should still be of a high quality and must be in landscape orientation with no text or logos on them. Update your images.
  • Add a deal or package - Improvements have been made to make it easier for you to add a deal, special offer or package to your listing. New fields have been added to capture price details and a deal-specific image. Add a deal to your listing.