Welcome to the final edition of the Visit Victoria ATDW Newsletter for 2019.
We would like to wish all Victorian tourism operators and stakeholders a happy Christmas and New Year. We look forward to working with you in the new year.
As part of ongoing maintenance of the ATDW-Online platform, there have been some recent enhancements made to help improve the experience for users. These include:
Many Victorian tourism operators have again been targeted with unauthorised advertising emails where they are asked to verify their details, claim a listing or pay an invoice for the provision of advertising services.
These emails are often branded with similar names and logos to that of official tourism bodies.
Visit Victoria would like to remind businesses to carefully look at who is sending these emails and verify the authenticity and authorisation of invoices. Visit Victoria or ATDW will never bill operators up-front for their ATDW listing. Operators pay or request an invoice for their listing subscription directly through ATDW-Online.
If you are unsure about the legitimacy of an email you have recieved, please forward it to [email protected] for the team to advise.
For more information about 'false billing' or 'unauthorised advertising' scams see:
Product counters are a navigational element that show, at a glance, the number of product in a particular category relevant to the page.
Where product counters appear on a page, consumers are no more than a few clicks away from viewing a related product listing.
Last month we partnered with Grampians Tourism to deliver ATDW training in the Grampians region. Our team met with local operators and tourism staff in Halls Gap and Dunkeld.
Attendees walked away with practical tips that they can apply across their digital marketing activity, including writing an engaging description for their product, choosing the right images and highlighting their points of difference.
To discuss ATDW training opportunities in your region, please contact your Regional Tourism Board.
The Quality Tourism Framework (QTF) is the new way consumers, industry and stakeholders will identify the leaders in delivering quality tourism experiences.
Incorporating the Australian Tourism Accreditation Program (ATAP), the Australian Tourism Awards and Star Ratings Australia, there is a business development program to suit all tourism business.
Administered by VTIC in Victoria, the QTF allows you to update your businesses policies and procedures, provides you with valuable links to business development tools, and templates to help you take your business to the next level. All managed within one integrated online system.
The Quality Tourism star and ‘tick’ highlights tourism businesses that are endorsed by the tourism industry as being quality assured. Quality Tourism Accredited Businesses are recognised as professional, ethical and reliable operators, which deliver high quality tourism experiences.
Visit Victoria offers Quality Tourism Accredited Businesses a heavily discounted rate their annual ATDW listing, of only $120 (normally $295).
The ATDW Support Team will resume normal operating hours (9:00am - 5:00pm) from 2 January 2020.