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ATDW Newsletter - December 2019

Welcome to the final edition of the Visit Victoria ATDW Newsletter for 2019.

We would like to wish all Victorian tourism operators and stakeholders a happy Christmas and New Year. We look forward to working with you in the new year.

What's new in ATDW-Online

As part of ongoing maintenance of the ATDW-Online platform, there have been some recent enhancements made to help improve the experience for users. These include:

  • Listings that are expired or within their 30 day renewal period will now display a red RENEW button instead of UPDATE, on both the listing dashboard and listing page.
New Renew
  • The accreditation attribute “Australian Tourism Accreditation Program” has been updated to “Quality Tourism Accredited Business” in line with the program rebrand. More information on this further below.
  • Operators can now upload deals or special offers via ATDW-Online to be published to ATDW distributor websites. These can be added to existing product listings via the Deals & Offers link on the orange menu of a listing. Deals can be an offer, discount or special rate and must be valid of a maximum of three months. Please note: As this is a new field, not all State Tourism Organisation or distributor websites will be showing this content immediately.

Look out for these improvements when you next log in to ATDW-Online. If you have any questions or ideas for further improvement, please contact us.

Reminder: Tourism operator scam

Many Victorian tourism operators have again been targeted with unauthorised advertising emails where they are asked to verify their details, claim a listing or pay an invoice for the provision of advertising services.

These emails are often branded with similar names and logos to that of official tourism bodies.

Missing Bookings Screenshot

Visit Victoria would like to remind businesses to carefully look at who is sending these emails and verify the authenticity and authorisation of invoices. Visit Victoria or ATDW will never bill operators up-front for their ATDW listing. Operators pay or request an invoice for their listing subscription directly through ATDW-Online.

If you are unsure about the legitimacy of an email you have recieved, please forward it to [email protected] for the team to advise.

For more information about 'false billing' or 'unauthorised advertising' scams see:

Updates to

ATDW-listed products will benefit from new navigation tools that have been added to the regional event, accommodation and destination pages on

Product counters are a navigational element that show, at a glance, the number of product in a particular category relevant to the page.

Where product counters appear on a page, consumers are no more than a few clicks away from viewing a related product listing. 

Product Counters 2

ATDW Industry Training

Last month we partnered with Grampians Tourism to deliver ATDW training in the Grampians region. Our team met with local operators and tourism staff in Halls Gap and Dunkeld.

Attendees walked away with practical tips that they can apply across their digital marketing activity, including writing an engaging description for their product, choosing the right images and highlighting their points of difference.

To discuss ATDW training opportunities in your region, please contact your Regional Tourism Board.

146194 2


The Quality Tourism Framework (QTF) is the new way consumers, industry and stakeholders will identify the leaders in delivering quality tourism experiences.

Incorporating the Australian Tourism Accreditation Program (ATAP), the Australian Tourism Awards and Star Ratings Australia, there is a business development program to suit all tourism business.

Quality Tourism Framework

Administered by VTIC in Victoria, the QTF allows you to update your businesses policies and procedures, provides you with valuable links to business development tools, and templates to help you take your business to the next level. All managed within one integrated online system.

The Quality Tourism star and ‘tick’ highlights tourism businesses that are endorsed by the tourism industry as being quality assured. Quality Tourism Accredited Businesses are recognised as professional, ethical and reliable operators, which deliver high quality tourism experiences.

Visit Victoria offers Quality Tourism Accredited Businesses a heavily discounted rate their annual ATDW listing, of only $120 (normally $295).

To find out more about Quality Tourism and to take advantage of this offer, visit the website or contact VTIC on 03 8662 5387 or at [email protected]

New Gippsland Website

Destination Gippsland have launched their eagerly awaited new dedicated website,

ATDW listings are an important source content for this new website. Make sure your business or event can be found by listing on the ATDW today.

Go to >

Gipps Wonder Land Facebook 1200X627 Wilsons Prom

ATDW Support Team Operating Hours - Christmas Period

  • 24 December - 9:00am - 12:00pm
  • 25 December - CLOSED
  • 26 December - CLOSED
  • 27 December - 9:00am - 1:00pm
  • 30 December - 9:00am - 1:00pm
  • 31 December - 9:00am - 1:00pm
  • 1 January - CLOSED

The ATDW Support Team will resume normal operating hours (9:00am - 5:00pm) from 2 January 2020. 

More information

ATDW information and resources >

Contact Visit Victoria's ATDW Support Team:

P:    1300 306 366 (during business hours)

E:    [email protected]

Request a call-back - let us answer your questions at a time that suits you.