Visit Victoria seeks creative partner to showcase State’s difference

Visit Victoria has announced it is proceeding to tender for a creative and strategic partner via a competitive procurement process, beginning with an expression of interest process which opened on 13 January 2026.

The State’s tourism and events body is seeking a partner to support the growth of Victoria’s $46 billion Visitor Economy through Visit Victoria’s global tourism campaign, Every bit different. 

Launched in 2024, the campaign is designed to increase visitation and expenditure in Victoria, showcasing the State as a place of incredible diversity, passion and creativity. The successful partner would collaborate with Visit Victoria to take the campaign to the next phase in intrastate, interstate and international markets. 

Under the two-stage procurement process, the EOI would identify a shortlist of agencies to participate in a Request for Tender (RFT).

The EOI is available via tenders.net/visitvictoria, and questions from prospective applicants must be directed through this inbox.

Visit Victoria will host a webinar for prospective applicants at 2pm on Monday, 19 January. Registration is essential and can be done via tenders.net/visitvictoria.

The EOI period will close at 5pm on 16 February 2026.