Visit Victoria Industry Partnership Program

The Visit Victoria Industry Partnership Program (VVIPP) is designed to build awareness and visitation to Melbourne and Victoria through cooperative destination marketing activities between Visit Victoria and key industry partners.

The VVIPP aims to unlock the power of ‘Team Victoria’ through collaboration to build demand and grow visitation by implementing cooperative marketing activities encompassing advertising, public relations and trade initiatives.

The program is open to industry participants that are prepared to invest alongside Visit Victoria in destination marketing activities.

Expressions of interest will be considered from hotel partners, airports, airlines, metropolitan local government, tourism organisations (e.g. RTB/VEPs), inbound tour operators, retail and wholesale agents and Victorian tourism businesses.

Proposals need to meet eligibility requirements, align with Visit Victoria’s destination brand framework and demonstrate how they benefit the tourism sector more broadly, or address a key issue (i.e. seasonality or gap in the market).

The program is open now and will close 30 April 2025 or when funds are exhausted.

For more information, contact [email protected].