Visit Victoria 2030

This strategy defines Visit Victoria’s priorities and demand-led pathway to 2030, setting a clear course for growth and competitiveness in the Visitor Economy.
It outlines how we will grow the State’s Visitor Economy, while ensuring that growth is sustainable, inclusive, and resilient. It demonstrates how Victoria’s distinctive brand, unrivalled events program, and the strength of a united ‘Team Victoria’ will position us to compete and win on the global stage.
The document provides clarity on our priorities, the reasoning behind our strategic choices, and
the pathways that will drive long-term growth for Melbourne and regional Victoria.

Visit Victoria 2030 Strategy Paper Released