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Ivs Results

Victorian Visitation Flying High with New Visitor Results

Victoria’s visitor economy is booming with more visitors coming to the state and increasing their spend.

According to the latest performance results, in the year ending March 2018 Victoria welcomed three million international visitors, 24 million domestic overnight visitors and saw 51.5 million people take domestic daytrips.

Visitors to Victoria in the year ending March 2018 spent $26.8 billion, an increase of 8.6% on the previous year.

Growth in total visitor spend climbed by 31.1% between December 2014 and March 2018, and was well above the national average of +21.5%. In that same period Victoria increased the number of visitors to the state by 20.0%, or 13.1 million visitors, while the national growth rate was only +13.0%.

Today also saw the release of the latest round of International Visitor Survey (IVS) results, which represents over a decade of consecutive growth, that exceeds the national growth rates and key competitors for spend and visitors.

International expenditure in Victoria has continued to accelerate at a double-digit pace of 10.3% to reach a record $8 billion in the year ending March 2018. Victoria also experienced year-on-year growth in international visitors to reach three million (+9.0%), ahead of the national average growth rate (+7.5%), and that of New South Wales (+8.5%) and Queensland (+5.5%).

Double-digit increases in spend were recorded from Indian (+35.4%) and Chinese (+17.4%) visitors, with India surpassing New Zealand to become the second largest generator of international spend for Victoria.

Visit Victoria is working alongside the industry to grow the visitor economy and keep travellers flocking to the state in their millions and to encourage Melburnians to get out into regional Victoria.
Peter Bingeman, CEO

Visit Victoria Chief Executive Officer Peter Bingeman said that Visit Victoria’s strategic approach has focused on strengthening Melbourne and Victoria’s position across our three key visitor segments – interstate, intrastate, and international.

“Almost two years ago, the Victorian Government created Visit Victoria – an agile and modern tourism and events organisation to spearhead a cohesive new approach, revitalising the visitor economy, and it’s clearly working.”

“Visit Victoria is working alongside the industry to grow the visitor economy and keep travellers flocking to the state in their millions and to encourage Melburnians to get out into regional Victoria.”

“We’ve been welcoming the world for decades, and increasingly our major international markets, including China, New Zealand, UK and USA are jetting in daily for business and pleasure, to be part of the global and financial powerhouse that Victoria has become.”

Visit Victoria has played a vital part in delivering economic success to Victoria, ensuring the tourism and major events sector is sustained and that the industry’s role as a major employer, particularly of young people, continues.

For more information visit http://www.business.vic.gov.au...

Sources: International and National Visitor Surveys, Tourism Research Australia (TRA), year ending March 2018