- Corporate News
Tourism Remains Strong in Victoria
Visitors to Victoria are spending in record numbers with tourism expenditure reaching a record $31 billion in the year ending June 2019, an increase of $11 billion over the past five years.
The latest figures released by Tourism Research Australia show Victoria welcomed 32.1 million domestic and international overnight visitors, an additional 10.8 million overnight visitors over the past five years.
Victoria experienced year-on-year growth in international visitors to reach 3.1 million (+4.3%), above a softer performance nationally (+2.8%).
International overnight expenditure in Victoria continued to break records to reach $8.6 billion, representing growth of 7.1% year on year.
India continued to deliver strong spend growth (23.2%) and visitors (+7.1%) and spend from the USA grew strongly (+16.2%).
International expenditure, visitors and nights in Melbourne increased, ahead of the national cities averages on all key measures.
International overnight expenditure in regional Victoria reached $600 million (+7.6%) with double digit growth in visitors and nights.
In regional Victoria, total tourism expenditure reached $11.5 billion from 19.3 million domestic and international overnight visitors and 39.7 million domestic daytrip visitors.
In Melbourne, spending by all visitors reached $19.5 billion, while the total number of visitors hit 35.8 million comprising 14.0 million domestic and international overnight visitors and 21.8 million domestic daytrip visitors.
Visit Victoria’s Your Happy Space campaign continues to encourage Victorians to explore their own backyard and A Twist at Every Turn entices visitors from intrastate to visit Melbourne. These campaigns are supported by a stellar calendar of major events and business events that attract thousands of visitors to Victoria.
Tourism supports more than 232,700 jobs in Victoria and is worth an estimated $26.7 billion to the economy in Gross State Product.