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Data released by Tourism Research Australia (TRA) shows Victoria’s tourism industry is employing more people than ever, with jobs growth above the national average.

Visit Victoria has welcomed the study, which shows 12,900 tourism-related jobs were created over a 12-month period, and more than 55,000 jobs in tourism have been created in Victoria since 2013.

The new data shows that Victoria’s visitor economy supported 232,700 jobs in 2017/18 – up 5.9 per cent – and accounted for 7.2 per cent of the state’s total employment.

Cafes, restaurants and takeaway food businesses comprised more than a quarter of direct tourism jobs (28 per cent), with retail trade (16 per cent), accommodation (13 per cent) and education/training (11 per cent) the next highest categories.

The Victorian Government, through Visit Victoria, is supporting jobs with a major events calendar that includes theatre blockbusters Harry Potter and the Cursed Child, Come From Away and Moulin Rouge! The Musical, and sports spectaculars led by this month’s Australia vs USA basketball games at Marvel Stadium and December’s Presidents Cup golf.


Since 2016, Visit Victoria has helped to deliver more than 100 major events, 590 business events and more than 200 regional events.

Visit Victoria supports tourism operators through major promotional campaigns such as Your Happy Space to attract Melburnians to regional Victoria and A Twist At Every Turn to attract interstate Visitors to Melbourne.