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Team Victoria shows the world our difference

ATE25 Team Victoria

The Australian Tourism Exchange (ATE) 2025 showcased to the world why Victoria is a destination of choice for domestic and international visitors.

More than 60 Victorian operators participated in one-on-one business appointments with the 700 global tourism wholesalers and retailers in attendance to secure future business opportunities.

Visit Victoria’s global immersion program also brought international buyers and media to see first-hand dozens of Melbourne and regional Victorian products and experiences – giving departing delegates a clear understanding of how to sell Victoria to their clients and what the state has to offer.

Activities like ATE help fuel the strong growth in international visitor spend, with the latest Tourism Research Australia’s International Visitor Survey showing a new record high of $9 billion was reached in Victoria in 2024.