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We invite you to join the second NFL Industry Session to hear the official activation plan for the NFL Melbourne Game Week 2026, as well as additional leveraging opportunities for the state’s visitor economy.

Date: Monday, 17 August 2026
Time: 2pm – 3:30pm
Format: Online (free)

Register here.

The second game of the NFL season is taking place at the iconic MCG on Friday, 11 September 2026 at approximately 10:35am.

The historic match between the San Francisco 49ers and Los Angeles Rams is expected to bring thousands of visitors, driving tourism and hospitality spending and creating lasting benefits for businesses across the state.

Please register for the webinar by Friday, 14 August 2026.