Register for the NFL Industry Engagement Session

Visit Victoria, in partnership with the City of Melbourne, invites you to join an Industry Engagement Session to hear how your business can leverage the significant opportunity of the first ever NFL game in Australia this September.

The historic match between the Los Angeles Rams and the San Francisco 49ers will be the second game of the NFL season, taking place at the iconic MCG on Friday, 11 September 2026 at approximately 10:35am.

The match is expected to deliver significant economic benefits to Victoria, supporting local businesses and jobs.

To maximise the event, the session will cover the official NFL activation plan, additional leveraging opportunities, and tips for getting involved.

Date: Wednesday, 20 May 2026
Time: 10am – 11.30am
Venue: Melbourne Convention and Exhibition Centre – Clarendon Auditorium (level 1)

Please register here by Friday, 15 May 2026.

For more information, contact [email protected]