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Visit Victoria Secures Real Madrid World Of Football Exhibition for Melbourne

Visit Victoria has partnered with TEG and iEC Exhibitions! to secure the world premiere of the Real Madrid World of Football Exhibition for Melbourne, set to attract thousands of sports and cultural fans around the world.

Melbourne will be the first city in the world to experience the new, state of the art, touring football experience and exhibition about one of the world's greatest football clubs, Real Madrid in June this year. 

Brazilian football legend Ronaldo Nazário arrived in Melbourne to promote the new exhibition, which will be located at the Melbourne Museum Plaza.

Real Madrid are a titan of world football, and are no stranger to Melbourne – thrilling thousands of loyal fans at the Melbourne Cricket Ground (MCG) in 2015.

Following its debut in Victoria, the Real Madrid World of Football Experience will embark on a five-year tour visiting a further 14 cities.

The exhibition will be housed in a 1,500 square-metre travelling pavilion inspired by Real Madrid’s famous home ground, the Santiago Bernabéu.

Fans will immerse themselves in 360 degrees cinematic match day experience and test out their skills against the world’s most famous players in the interactive ‘Come Play’ zone.

It will be the first time Real Madrid has taken their stunning collection of silverware and memorabilia outside Madrid – giving fans a once in a lifetime opportunity to see the team’s 12 European Club trophies, 33 Spanish Club Championships, the FIFA Club of the Century trophy, the Ballon d’Or and Golden Boot. 

I commend Minister John Eren and Visit Victoria for their vision and commitment to bring the world premiere to Australia's sporting capital.
Geoff Jones, CEO of TEG

In the year ending June 2017 there were 1.8 million international cultural visitors to Victoria, up over 100,000 cultural visitors from last financial year. These visitors made up 65% of all visitors to Victoria, and came primarily from China, with United Kingdom and United States of America following in second and third place. 

The most popular attraction among international cultural tourists are museums and galleries (68%) followed by historical or heritage buildings (66%).