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Roadtrip

Regional Victoria’s best experiences will be showcased through a custom magazine produced and distributed by Australian Traveller, thanks to a joint collective between Visit Victoria and regional tourism organisations.

The partnership with Great Ocean Road Regional Tourism, Tourism Greater Geelong and the Bellarine, Tourism Midwest Victoria, City of Greater Bendigo, Mornington Peninsula Regional Tourism, Destination Gippsland, Yarra Ranges Tourism, Grampians Wimmera Mallee Tourism, Murray Regional Tourism and Daylesford Macedon Tourism will support regional Victorian businesses.

The magazine, which will showcase a variety of road trips, is expected to be read by more than 135,000 potential visitors. An extra 10,000 copies will be printed for distribution through industry partners and a digital campaign will run alongside.

The initiative is part of the Visit Victoria Industry Partnership Program (VVIPP).