- Marketing News
New VFR Campaign a Hit in UK
Visit Victoria’s United Kingdom office launched a new ‘Meet Me in Melbourne’ campaign in November 2017 on national radio station, Magic 105.4 FM.
The campaign encouraged listeners to send in an inspiring story as to why they should visit their friends and relatives in Victoria. Those with the most inspiring stories won an all-expenses paid trip to Victoria to capture their emotional reunions and travel experiences.
In January 2018, fantastic footage captured by our prize-winners has been viewed over 380,000 times via Visit Melbourne UK website and Magic Radio Facebook page. The visiting family and relatives (VFR) market is an important segment with 83,200 visitors to Victoria coming from the UK in the year ending September 2017.
View Meet Me In Melbourne Site