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New Digital Booking Partnership to Enhance Visitor Experience
NEW DIGITAL BOOKING PARTNERSHIP TO ENHANCE THE VISITOR EXPERIENCE
After extensive review, Visit Victoria has partnered with Booking.com, one of the world's largest online booking companies, to enhance the visitor booking experience across its consumer websites in multiple languages.
Visit Victoria Chief Executive Officer Peter Bingeman said that the new digital initiative reinforces the State’s priority to remain on par with other global destination marketing organisations.
“At Visit Victoria we are advancing our digital capabilities to improve the visitor experience from planning stages through to their arrival. There are several opportunities along this journey to increase visitor conversion through improved design and servicing.”
Visit Victoria will regularly evaluate booking performance and review consumer activity to market to converted consumers with Victorian events, attractions and tailored destination content.
We are advancing our digital capabilities to improve the visitor experience from planning stages through to their arrival.Peter Bingeman, CEO Visit Victoria
“From our digital insights and analysis, we know that the current visitvictoria.com accommodation listings receives 440,000-page views over a 12-month period, however there is an opportunity to increase the booking conversion rates by offering an instant point of purchase experience,” said Melanie de Souza, General Manager of Digital Marketing & Services, Visit Victoria.
There is an opportunity to increase the booking conversion rates by offering an instant point of purchase experienceMelanie de Souza, General Manager of Digital Marketing & Services, Visit Victoria.
The new digital booking partnership will offer ‘book now’ buttons to all ATDW listed accommodation providers on the Visit Victoria consumer website from mid-August.
This will seamlessly link through to the booking.com conversion page for that business. Any business will have the option to opt-out at any time and link through to their provider of choice.
Visit Victoria’s aim is to become Australia’s number one visitor destination and generate $36.5 billion in visitor spend by 2025, supporting more than 320,000 jobs.