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MTV Unplugged Puts Melbourne on the Global Stage
Melbourne is cementing its position as the live music capital of Australia, thanks to a partnership that will see live performances broadcast to new audiences of potential visitors.
Under the partnership between Visit Victoria and MTV Australia, Australian musicians and Melbourne venues are being featured in a series of hour-long MTV Unplugged Melbourne episodes.
This week, Courtney Barnett was filmed performing at Howler in Brunswick, which will go to air on Sunday 17 November. Supporting content showcasing Melbourne’s live music scene and local experiences will be broadcast alongside the show.
The partnership is designed to highlight Melbourne’s identity as Australia’s home of live music and one of the world’s leading cities for live music – one of many attributes that inspires people from around the world to visit the state.
MTV Unplugged Melbourne is the first time a destination has been associated with the iconic MTV Unplugged brand. The partnership includes the production, distribution and promotion of live performances at Melbourne venues and supporting content that showcases some of the edgy, creative and cultural experiences the city has to offer visitors.
Previous episodes have featured performances by Gang of Youths, Amy Shark, DMA’S and The Rubens alongside destination footage showcasing hidden gems around Richmond, the inner north, the CBD and Prahran.
The series has reached an audience of more than 4 million Australians, with select shows also aired in the USA, UK, China, Asia and on in-flight entertainment channels.
Melbourne is home to 553 music venues, the most live venues per capita of any global city. More than 100,000 people attend live music performances every Saturday night in Melbourne, more than the attendance of the AFL Grand Final at the Melbourne Cricket Ground.
The episode of MTV Unplugged Melbourne featuring Courtney Barnett will air on Foxtel, Foxtel Now, Fetch and MTV.com.au on Sunday 17 November at 6:30 pm. There will also be a simulcast screening at Federation Square.